A typical day at a certain franchise store
They were already running a dating club, or had been interested in the male-female matching business for some time.
The first thing people who are thinking about starting their own business, entrepreneurship, or a side business often struggle with is:
I don't know what the schedule and actions will be like once the PATOLO project actually starts.
It was that.
PATOLO is a business that can be started without any special experience or qualifications,
I believe that planning how to conduct daily activities is very important when running a business.
By thoroughly understanding your daily activities and planning accordingly, I believe your company's business will be more likely to get off the ground.
So, this time, we'll take a look at a typical day in the life of an agent who is actually working on matching businesses as a member.
I'd like to introduce it to you.
Lifestyle
I've tried to organize my schedule into a daily schedule and a weekly schedule, based on what's generally a common daily pattern.
Daily schedule
The restaurant's operating hours are from 11:00 AM to 8:00 PM to accommodate the busy time slots for couples meeting for dates, both day and night.
My office is located near an area where many people meet up for dates.
Although it rarely happens, they make sure to be ready to rush to the scene in the unlikely event of an emergency.
Furthermore, they decided to lease the office space because locations where many people meet for dates are naturally easily accessible for both male and female members, and they hoped this would make it easier to handle new client interviews and consultations.
After arriving at work, the first thing I do is check my email. I start by responding to emails that arrived from the evening after business hours until the next morning.
Since interviews tend to be scheduled more easily in the afternoon, I complete the matching tasks such as emailing candidates beforehand to prepare for the interviews.
It gets dark at night, which makes photography difficult.
Therefore, we try to schedule interviews for women during times when natural light is available, if possible.
We will accommodate requests for dates at night if the woman's schedule doesn't match, but ultimately, if the photos are poor, it becomes harder to get date requests, which is not good for the woman, and it doesn't lead to any revenue from setting up dates.
Since I tend to have more evening dates than daytime dates, I get nervous and anxious around 18 or 19 PM, wondering if everything is going smoothly with our meeting.
However, most people manage to meet up without any problems, so incidents are rare.
In the unlikely event that the other party does not show up, we will do our best to assist you using phone calls, emails, and other means.
We will close for the day at 20 PM and then cease operations.
I could check my emails at home if I wanted to, but that would prevent my body and mind from resting, so I try to stay away from work as much as possible after leaving the office to prepare for the next day.
To compensate for that, I try to spend my time reading business books, researching topics that interest me, and doing things that contribute to my personal growth.
In the evenings, there may be dinners or other events with members.
Many of our male members join through referrals, so it's gratifying to see our existing members enjoy themselves and be satisfied, and for these kinds of dinner gatherings to lead to further business opportunities.
Weekly schedule
Revenue model
There is a slight turnover of members each month, with some leaving and some joining.
I'd say about half of our customers use our service about once a month.
Because it's a small-scale event, we tend to arrange the dates ourselves, as it's more about personal connections.
We also charge an agent fee for each transaction.
Monthly sales target
How to attract customers
Since we can't really use conventional advertising, we're not currently spending any money directly on attracting customers.
Most of our male members are acquired through referrals.
Many new members join through referrals from existing members.
We also have a website set up, so we occasionally receive inquiries from new members through that.
I felt that a website's appearance and quality contribute to a sense of trust, so instead of creating it myself, I outsourced its creation.
Women often communicate with men through social media and other platforms before registering.
While I feel there are limits to attracting clients on my own in between setting up other jobs, I continue to diligently use my Twitter and Instagram accounts to find and contact people who are tweeting or posting content related to sugar dating, along with updating their accounts daily.
Sometimes, I get introduced to people through acquaintances in the nightlife industry. It's more out of kindness, or rather, when I bring up the topic of "wanting to try sugar dating," they bring it up, so I don't have any specific contracts like "I'll get a certain amount of money for each introduction."
Also, it's not just in nightlife establishments like hostess clubs; sometimes people talk about wanting to meet someone in regular bars and restaurants, and sometimes they get introduced to people through those acquaintances.
We're not specifically doing anything to increase our connections with the nightlife industry or restaurants, but I think the connections we already had are proving somewhat useful.
Word-of-mouth referrals, or recommendations from others, give the person being referred a strong sense of security, so the content and quality of our daily sales activities become crucial. We strive to do our best so that we can be proud of the people who are being referred.