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Is Sugar Daddy's reputation bad? An independent survey of 48 people's reviews reveals the reality [2026]

Is Sugar Daddy's reputation bad? An independent survey of 48 people's reviews reveals the reality [2026]

The conclusion regarding SugarDaddy's reputation is that, "While there are indeed some negative reviews, it is possible to earn money if you take precautions."

This media outlet conducted a survey of 48 users.We surveyed 38,000 men and women about their reviews and opinions on sugar daddy dating apps.The satisfaction score was 3.0 to 3.4 out of 5, and the average payment per session was approximately 31,500 yen.

Many people probably feel anxious when they search online and see comments like "it's terrible" or "it's awful."

With both good and bad reviews mixed together, it's hard to know which to believe, isn't it?

Therefore, in this article, we have examined the true nature of the bad reputation, countermeasures, and realistic compensation rates based on our own research data.

By the time you finish reading, you'll be able to determine if sugar daddy is right for you and safely start sugar dating.

Image of a writer Airi

Hi everyone! I'm Airi, 28 years old, and I've been involved in "sugar dating" for 5 years. I've met about 25 different men and earned a total of 400 million yen. Currently, I earn an average of 10 to 15 yen per month, and I share my experiences and insights about sugar dating.

PATOLO's official website is here.

This media outlet is operated by UNIVERSE GROUP and provides information to help women considering or engaging in "sugar dating" make safe and satisfying choices. The content is based on actual user reviews and our own research, and we prioritize an unbiased perspective that includes not only the benefits but also the risks and points to be aware of.
>>Editorial and Management Policy

[Conclusion] Is Sugar Daddy's reputation bad? Answers from 48 people in our independent survey.

A flat illustration of a woman in her twenties checking a 5-point rating scorecard and checklist.

First, let me present the results of our independent research, which constitute the conclusion of this article.

Looking at the real voices of 48 people in numbers clearly reveals the capabilities of Sugar Daddy.

We've revealed all 7 satisfaction score items [on a 5-point scale]

Our media outlet conducted a survey of 48 people who have used SugarDaddy, using a 5-point scale for 7 items. The results are as follows:

Evaluation itemAverage score (out of 5 points)
Ease of matching3.2
ease of use3.4
How to keep your identity a secret3.2
Low discrepancy in amounts3.0
Support2.0
※source:We surveyed 38,000 men and women about their reviews and opinions on sugar daddy dating apps.

Ease of use (3.4) and ease of matching (3.2) are both in the 3-point range, putting them above the passing mark. Once you register, it's easy to find potential partners, and you'll rarely encounter any problems with the operation.

On the other hand, the support level was rated 2.0, the lowest in all categories. Since it's difficult to rely entirely on the operators when problems arise, it can be concluded that this service should be used with the understanding that users must take precautions such as checking compensation in advance.

Furthermore, this media outletA large-scale survey of 38,000 men and women to gather their opinions and reviews of sugar daddy services.We also offer this service, so please use it to compare our services with others.

The reasons why it's described as "terrible" or "awful" can be summarized into three points.

Posts saying "Sugar Daddy is shady" can be found on X (formerly Twitter) and review sites. When we compared this with the responses of 48 people in our independent survey, the source of the bad reputation boiled down to the following three points.

  • Some members look different in person than in their profile pictures.
  • The group includes contractors and individuals who are considered problematic or "landmines."
  • The support from the management is weak.

These are all challenges unique to long-established services with a large number of members, and they are all things that can be addressed if you are aware of them in advance.

We will examine these three realities and specific countermeasures in detail later, along with the original reviews.

In conclusion: SugarDaddy is a service where you can earn money if you are an intermediate to advanced user who can choose your own partner and negotiate terms.

The average pay per session is about 31,500 yen, and with the right techniques, earning 100,000 to 300,000 yen per month is a realistic goal.

For those who are new to sugar dating and prioritize safety above all else, there is also the option of starting with PATOLO, which has a strict screening process for men.

PATOLO's official website is here.

Basic information about SugarDaddy and how it differs from other apps

Sugar Daddy
Image source:SugarDaddy

SugarDaddy is a long-established matching site specializing in "sugar daddy" relationships, which launched its service in 2015.

First, let's understand the basic characteristics and the overall picture we've uncovered through our own research.

Sugar Daddy Basic Specifications List [Latest 2026]

ItemMessage
CompanySynapse Consulting Co., Ltd. (SYNAPS Co., Ltd.)
Start of the service2015
notificationInternet dating service registered.
Compatible devicesWeb browser only (no dedicated app).
Women's ratesCompletely free (no additional charges)
Male pricePremium membership: From 8,000 yen per month
Diamond Membership: From ¥30,000 per month
Main age groupMen aged 30-49 (68%)
Women under 29 years old (79%)
Male occupationsCompany executives, directors, and business owners make up approximately 71%.
Main functionsCalendar matching
Business trip search
Proof of annual income
- Check the number of reports
Source:SugarDaddy Official WebsiteAs of April 2026

[Exclusive Survey] Satisfaction scores of 48 users revealed

Our media outlet conducted a 5-point rating survey on 7 items with 48 users of SugarDaddy.

Let's look at the results, focusing on the points that women are particularly interested in.

Evaluation itemAverage score (out of 5 points)Meaning for women
Ease of matching3.2Is it easy to find a potential dad?
ease of use3.4Will I get lost using the app?
How to keep your identity a secret3.2Can you carry out your activities without being noticed by those around you?
Low discrepancy in amounts3.0Will I receive the offered allowance?
Source: UNIVERSE GROUP's own research

Ease of matching and ease of use are rated in the 3-point range, which is a passing grade.

In short, registering makes it easier to find potential daddies, and you'll have fewer problems with the operation.

However, the low percentage of discrepancies in price is 3.0, which is "average,"It is necessary to be aware of protecting yourself, such as confirming allowances in advance and ensuring that payments are made upfront.It can be said.

Three key differences between this app and other sugar daddy apps

SugarDaddy differs significantly from other sugar daddy apps in the following three ways:

  • Because it's exclusively a web-based service, no traces are left on your smartphone.
  • The income verification function allows you to determine in advance whether someone is a sugar daddy.
  • You can send direct messages without needing to match, so appointments are set up quickly.
Image of a writer Airi

Initially, I thought it was inconvenient that there wasn't an app, but after using it for a while, I actually felt more secure this way. Even if my boyfriend sees my smartphone, as long as I delete my browser history, there's almost no chance of him finding out.

Top 3 Negative Reviews and Reputation of Sugar Daddy [Verified by Our Own Research]

An illustration illustrating important points to be aware of when engaging in "sugar dating" (papakatsu).

I will also honestly share the negative reviews of Sugar Daddy.

Our independent research has revealed that the challenges we face can actually be turned into opportunities depending on the measures taken by women.

"The photos don't match the real thing" is the most common complaint about women.

In our independent survey, the most common complaint was actually"The woman's profile picture doesn't match her real appearance."That was the comment.

More than 10 out of 48 people have pointed out this issue.

"There are too many photo scams." "The profile picture doesn't match the real person." "The girls' pictures are almost always retouched and don't look like the real thing."

Source: PATOLO's independent research

This is actually an opportunity for women to differentiate themselves.

While many women use heavily edited photos,Simply setting a natural and clean-looking photo will dramatically improve a man's impression of you, making him think, "This girl seems trustworthy."

Image of a writer Airi

I also used photo editing apps in the early stages of my career, but as soon as I switched to natural-looking photos, the probability of getting a second date clearly increased. The "courage to not over-edit" ultimately leads to more earnings.

"There are unscrupulous vendors and potential scams mixed in," so taking precautions to protect yourself is essential.

"It's easy for scammers and blackmailers to get in." "There are a lot of pitfalls."

Source: PATOLO's independent research

The complaint from men that "there are a lot of prostitutes" is, from a woman's perspective..."There's a possibility that some men are problematic daddies."It means that.

While SugarDaddy has a large number of members, the screening process is relatively strict, meaning not all men are necessarily safe.

As a countermeasure, please make full use of the function that checks the number of reports.

Women who have completed identity verification can see how many times a man has been reported by other women and the reasons for those reports.

Make it a habit to always check things before meeting someone.

If the support is weak, you need to be prepared to deal with the problem yourself.

Our independent survey showed that their customer support received a score of 2.0 out of 5, the lowest score across all categories.

"The handling of last-minute cancellations and other issues is inadequate." "The management's support is sloppy; they don't even reply to inconvenient inquiries."

Source: PATOLO's independent research

In other words, Even if a problem occurs, the management may not actively help you.

Taking precautions to protect yourself is essential, such as confirming that you will receive payment in advance, choosing a busy location for your first meeting, and not easily giving out personal information.

For those who prioritize support, PATOLO, where an agent acts as an intermediary and handles troubleshooting, offers greater peace of mind.

Tips for successfully engaging in "sugar daddy" relationships that only involve meals,We investigated whether it's really possible to engage in "sugar dating" just by providing meals.We've covered this in more detail in the article.

However, our own research shows that we've received more positive feedback. Next, let's look at the benefits that users are actually experiencing.

Top 4 Positive Reviews and Testimonials about Sugar Daddy

A cheerful illustration that evokes the image of a good encounter through "sugar dating."

Here are five positive reviews of SugarDaddy, focusing on points that women are particularly interested in.

"You can find a potential daddy right away" - overwhelmingly large number of members

Our own survey also revealed that the most frequent comments were "large number of members" and "many options." Comments included: "Many options, easy to use," and "With so many members, just browsing the list is kind of fun."

Source: PATOLO's independent research

For women, this means "they won't have any trouble finding a potential father."

Image of a writer Airi

With apps that have a small number of members, you might not get a reply to your messages, or it might be difficult to find a man who meets your criteria.

With SugarDaddy, you can choose from multiple potential sugar daddies who meet your criteria, making the process more efficient.

"Easy to negotiate compensation" - the peace of mind of being able to communicate in advance.

"The ability to communicate in advance and confirm the feeling."
"The interaction proceeds smoothly and quickly."

Source: PATOLO's independent research

SugarDaddy allows you to send direct messages without needing to match with anyone.

In other words, you can confirm the amount and conditions of the payment before meeting.

Preventing wasted meetings where the price doesn't match after the initial meeting is a huge advantage for busy women.

"It's a monthly subscription, so there are no referral fees." It's cost-effective.

"As long as you pay the membership fee, you won't incur any referral fees no matter how many offers you make."
"There's no membership fee, so it's easy to use on demand."

Source: PATOLO's independent research

Since it's completely free for women to use, this "no referral fee" policy is a benefit for men, but it also indirectly offers significant advantages for women.

Because it's an environment where men can easily approach women, women receive a lot of messages.

In the case of dating clubs, there is a setting fee, which tends to make it more difficult for men to make an offer.

"The calendar function is convenient." It's easy to schedule appointments even when you're busy.

SugarDaddy's "Calendar function" allows you to register your available days in advance, and men who are available on the same days will be automatically displayed.

Image of a writer Airi

For those who want to engage in "sugar dating" in between work or school, the fact that scheduling is not a hassle is a great help.

You can schedule appointments efficiently because you don't have to go through the same exchange multiple times like, "Are you free on this day?" "I'm not really free that day..."

Sugar daddy allowance rates [Verified with our own data]

"How much can I actually earn?" is probably the most important question before registering.

Here, we will publish real compensation data revealed through our own survey.

With PATOLO, you can check the amount of your allowance in advance, so there will be no mismatch in the amount.

If you haven't registered yet,PATOLO official websitePlease also check it out.

[Our Own Data] The average payment per session is approximately 31,500 yen.

Based on our independent research, the average amount of compensation per encounter on SugarDaddy was as follows:

Allowance amount rangeNumber of respondentsProportion
10,000 yen or less1021 %
20,000-30,000 yen2247 %
40,000-50,000 yen1430 %
60,000 yen or more12%
Source: UNIVERSE GROUP's own research

Approximately half of the purchases are concentrated in the 20,000 to 30,000 yen range.

Meeting four times a month would bring in 80,000 to 120,000 yen, and having two regular sugar daddies would bring in 150,000 to 250,000 yen per month.

Wouldn't that be a sufficient amount of supplementary income to add to your main job's salary?

List of typical allowance rates for different types of dates

Date contentUrban areaRegion
Meet in Person5,000-10,000 yen3,000-8,000 yen
Meal (lunch)10,000-20,000 yen5,000-10,000 yen
Meal (dinner)10,000-30,000 yen10,000-20,000 yen
Dates and outings10,000-50,000 yen10,000-30,000 yen
Regular pass (monthly, no adult passengers)50,000-150,000 yen30,000-100,000 yen
Regular pass (monthly, adult available)100,000-300,000 yen50,000-200,000 yen
*The above figures are reference values ​​compiled by our media editorial team based on user experiences.

If you would like to know more about the going rate for sugar daddy allowances,An article that thoroughly explains the going rates for sugar daddies, from initial meetings to adult relationships.Please also take a look.

Three tips for getting paid more than the going rate

"If you do the same thing as everyone else, you'll only get the same pay as everyone else."

Image of a writer Airi

This is my experience after five years of sugar dating. There are three key points to keep in mind to receive above-average compensation.

  • The best way to differentiate yourself is to keep your profile picture natural and unedited.
  • Focus your approach on men who have a diamond mark on their profile.
  • Don't be greedy during the first meeting; build trust first, and then negotiate from the second meeting onwards.

Our independent research has revealed that "photo fraud is the biggest source of dissatisfaction,"Simply using natural photos with minimal editing can give you an edge over other women.

Men often reciprocate the feeling of reassurance that "this girl looks just like her picture" by requesting a second date or increasing their payment.

How to spot a dangerous sugar daddy

An illustration illustrating safety measures. A shield and magnifying glass icon is in the center, with a checklist background.

The most important thing when engaging in "sugar dating" is to "operate safely."

Here, we will explain specific ways to avoid dangerous partners when using sugar daddy services.

Five characteristics of dads you should be wary of

Be cautious of men who fit the following descriptions.

  • They offer a much higher rate than the going rate from the very first message.
  • Suggesting a hotel without meeting in person first.
  • They are boasting about high annual incomes, such as "annual income of 3,000 million yen," without providing any proof of income.
  • There is no profile picture, and the information provided is extremely limited.
  • They immediately send you their personal LINE ID or URL via message.

A high offer doesn't necessarily mean a sugar daddy.

Men who initially quote a price far exceeding the going rate may try to avoid paying you ("dine and dash") or demand dangerous acts.

Always assume that there's a catch to a deal that sounds too good to be true, and make a calm and rational judgment.

Smart ways to use the reporting count confirmation function [with criteria for judgment]

On SugarDaddy, women who have completed identity verification can view the number of times a man has been reported and the reasons for those reports.

Our own survey also revealed that some users appreciated this feature.

"Diamond members can check details such as the number of reports."

Source: UNIVERSE GROUP's own research

Simply checking the number of reports before meeting someone can significantly reduce the risk of encountering a problematic sugar daddy.

The following are guidelines for making a decision.

  • Zero reports: Generally safe (however, there is a possibility of a new member).
  • Reports 1-2 times: Review the content of the report and make a decision.
  • Reported three or more times: It's best to avoid them. Especially if there are issues like "unpaid wages" or "fraudulent activity," absolutely do not meet them.

Who is a sugar daddy and who is not?

An illustration for deciding whether something is right for you. The silhouette of a woman thinking in front of two cards, one with a checkmark and the other with an X.

Based on my own research and experience, I've compiled a list of who sugar daddies are suitable for and who they aren't.

Please check this before registering.

Five characteristics of people who are suited for this role

  • I want to choose from many potential dads myself.
  • I want to minimize the risk of my identity being revealed (no trace left on the web version).
  • I want to schedule appointments efficiently according to my own schedule.
  • Want to start without spending money? (Completely free for women)
  • She's somewhat used to sugar dating and has no problem negotiating terms.

Three characteristics of people who are not suited for this job

  • This is my first time doing sugar dating, and I want to be able to rely on the platform's support if something happens (Support rating: 2.0)
  • I'm not good at negotiating terms, so I want the amount of compensation to be fixed in advance.
  • I would like a third party to guarantee the identity and safety of the other party.

A guide to choosing between Sugar Daddy, PATOLO, and Payters.

Rather than relying on just one service, it's wiser to use multiple services depending on your purpose.

Comparison itemsugar daddyPATOLOPaters
Women's ratesCompletely freeCompletely freeCompletely free
The quality of dadsMany are business owners (with proof of annual income).Very high (strict screening process)Middle school to high school (large number of members)
Allowance ratesAverage of approximately 31,500 yen (based on our own research)Expensive (can be checked in advance)Standard to high
support systemWeak (Rating 2.0)Agent intermediary available24-hour monitoring and promise function
Safety measuresReport verification and income verificationConfidentiality agreement and travel expense guaranteeViolation history check and agreement function
Suitable forIntermediate to advanced players who can choose and negotiate for themselves.Safety-conscious beginnersBeginners who want to start easily
UNIVERSE GROUP's independent research

How to actually use Payters and what are the typical pay rates?The complete steps to do sugar dating on PaytersThis is explained in detail in the article ( ).

For those new to sugar dating, I honestly recommend PATOLO.

PATOLO uses a strict screening process for men, allowing them to confirm the amount of compensation and the type of relationship beforehand, thus minimizing the likelihood of problems like "the reality was different when we met."

Since travel expenses for the initial meeting are also covered, you can take that first step with peace of mind.

For a detailed comparison of recommended sugar daddy apps, see below.An article comparing sugar daddy dating apps in detail.It's introduced in [this article], so please refer to it as well.

How to start being a sugar daddy [3 steps]

For those who have read reviews and testimonials and decided to give it a try, we will explain the process from registration to the first meeting in three steps.

Step 1: Tips for free registration and identity verification

Registering for SugarDaddy is easy; simply enter your phone number and password on their official website.

For women, the service is completely free, and all features become available after registration and identity verification.

For identity verification, you will need to take a picture of an official identification document such as a driver's license or health insurance card and submit it.

By keeping the following points in mind, you can pass the review process smoothly.

  • Take a photograph so that the entire document is clearly visible.
  • Check to make sure the text is not illegible due to light reflection.
  • Make sure to hide any parts that should be concealed, such as your insurance card number.
  • Take a picture with all four corners of the document within the frame.

Step 2: How to create a profile that will get you chosen by a dad

Our independent research revealed that "photo fraud" is the biggest complaint among men.

In short, simply using "photos that aren't overly edited" can instantly boost your credibility.

For photos, we recommend natural-looking shots taken in bright light, wearing white or pastel-colored clothing.

In your self-introduction, clearly state your purpose for engaging in "sugar dating."

Having specific goals, such as "I want to save money for studying abroad" or "I want to use it for self-improvement," makes it easier to gain the empathy of men.

Step 3: Key points to avoid mistakes during the first meeting

Here are three things to keep in mind during your first meeting:

  • Choose a cafe or lounge in a busy area.
  • Dress modestly and avoid revealing clothing.
  • Wait until the other party brings up the topic of compensation before negotiating.

I was nervous during our first meeting too, but I focused solely on having a pleasant conversation, and I naturally relaxed.

Rather than rushing into discussing compensation on the first meeting, the quickest way to increase your compensation in the long run is to first make the client want to see you again.

FAQ

Here are some frequently asked questions from people considering registering as a sugar daddy.

Is a sugar daddy safe?

SugarDaddy is a service registered with the Public Safety Commission as an internet-based dating service.

We have a 24/365 monitoring system in place, and malicious members will be subject to forced removal.

You are responsible for checking the number of reports you've made and managing your personal information.

Are there any fake profiles (Sakura) in Sugar Daddy?

There is no concrete evidence that the management hired any fake users.

However, our own research revealed that "many people are having a company handle it for them."

If someone suddenly sends you a LINE message or a link with a URL, they are likely a scammer, so ignore and block them.

Can you really make money as a sugar daddy?

According to our independent research, the average payment per session is approximately 31,500 yen.

Meeting 4-6 times a month can earn you 120,000-190,000 yen per month, and with two regular sugar daddies, a monthly income of 200,000-300,000 yen is a realistic possibility.

However, it's not the case that "anyone can make money just by registering"; the results vary greatly depending on how well you create your profile and choose your partners.

Which is better, Sugar Daddy or Payters?

It's best to use them differently depending on the purpose.

If you want to choose from a large pool of potential sugar daddies, SugarDaddy is recommended. If you prioritize the ease of use of the app and features to prevent last-minute cancellations, Paters is a good choice. If safety is your top priority, PATOLO, which uses a male-only screening system, is recommended.

How do I cancel my SugarDaddy account?

You can unsubscribe from your account by going to "Settings" → "Various Settings" → "Unsubscribe" on your My Page.

Your profile picture will remain displayed for a certain period even after you unsubscribe, so if this bothers you, be sure to delete it before unsubscribing.

Since you cannot re-register for 30 days after canceling your membership, it is recommended to log out if you simply want to temporarily suspend your activities.

Summary | Sugar Daddy's reputation is "not bad if you take precautions."

This article examines whether SugarDaddy has a bad reputation based on an independent survey of 48 users. Let's review the key points one last time.

Based on our independent research, here's a realistic assessment of sugar daddies:

Summary of this article
  • Compensation rate: Approximately 31,500 yen per session (average of 47 responses)
  • Positive reviews: Large number of members, easy to use, smooth messaging, low risk of identity disclosure.
  • Negative reviews: Photo fraud is the biggest complaint, there are vendors involved, and customer support is weak.
  • High ratings: Ease of use (3.4), Ease of matching (3.2)
  • Low rating: Support (2.0)

SugarDaddy is a service suitable for "intermediate to advanced sugar daddy" users, as it allows you to choose your own partner and negotiate terms.

Returning to the initial question, the answer to the reputation of sugar daddies is that "they can seem bad if you don't know how to deal with them, but you can earn a lot of money if you do."

With its large membership base and excellent cost-performance ratio, it's among the best in the industry, so please use it in conjunction with self-defense measures against photo scams and fraudulent businesses.

For those new to sugar dating or those who prioritize safety above all else, PATOLO is recommended as it employs a strict screening process for male partners.

You can confirm the amount of compensation and the type of relationship beforehand, and your transportation costs for the initial meeting are also guaranteed, so you can take the first step without any worries.

\If you want to start sugar dating safely/

PATOLO's official website is here.

Person who wrote this article

Airi's icon
Airi

I'm Airi, 28 years old, and have been involved in "sugar dating" for 5 years. I've met about 25 people so far and earned a total of 400 million yen. Currently, I earn an average of 10 to 15 yen per month, and I share my experiences and insights about sugar dating.

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