The going rate for a sugar daddy lunch is typically between 1 and 2 yen.
These figures are derived from the results of a survey conducted by PATOLO, operated by UNIVERSE GROUP, targeting 1,093 female members, and from actual dating reports from women in their 20s and 30s.
Source:List of typical rates for "sugar daddy" relationships | Latest information for 2026
You might worry about how much you'll get paid for a lunch date, or what if you're undervalued because you don't know the going rate. Ideally, you want to avoid the awkwardness that can result from failing to negotiate the price.
This article explains average rates by area, the best types of restaurants and attire for lunch, example phrases for negotiating allowances, and even provides a monthly income simulation of 80,000 to 160,000 yen for two lunches a week.
If you want to start sugar dating safely, please read to the end.
Airi
Hi everyone! I'm Airi, 28 years old, and I've been doing sugar dating for 5 years. I've met about 25 people so far and earned a total of 400 million yen. Currently, I earn an average of 10 to 15 yen per month, and I share my experiences and insights about sugar dating.
This media outlet is operated by UNIVERSE GROUP and provides information to help women considering or engaging in "sugar dating" make safe and satisfying choices. The content is based on actual user reviews and our own research, and we prioritize an unbiased perspective that includes not only the benefits but also the risks and points to be aware of.
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The going rate for a sugar daddy lunch is 1 to 2 yen [PATOLO's independent research]

The going rate for a sugar daddy lunch is somewhere in between a typical date – "more expensive than tea, but less expensive than dinner."
Here, based on data from PATOLO's independent research, we will organize the information from five perspectives: conclusions, comparison tables, breakdowns, hourly wage conversions, and market rate fluctuations during extensions.
[Conclusion] The going rate for a "sugar daddy" lunch is 1 to 2 yen (survey of 1,093 female members).
To put it simply, the going rate for a lunch date in the context of "sugar dating" is generally between 1 and 2 yen.
In a survey conducted by PATOLO in collaboration with its operator, UNIVERSE GROUP, targeting 1,093 female members, the most common compensation for a lunch date (1.5 to 2 hours of commitment, daytime restaurant use) was 10,000 to 15,000 yen, followed by 20,000 yen.
Source:List of typical rates for "sugar daddy" relationships | Latest information for 2026
Airi
Lunch dates meet the criteria of being "short and only involving a meal during the day," so men also perceive them as "a casual date that also serves as an introduction." In my own experience, more than half of the first lunch dates I was asked to pay 2 yen.
Especially for first dates, few men offer a large sum of money right away; the prevailing idea is to "see if we're compatible over lunch first."
[Comparison Chart] Quick Reference Guide to Typical Prices for Meetings, Tea, Lunch, and Dinner
For a general idea of how much you can expect to pay for lunch, please refer to the following.
| Types of dates | Estimated time | Allowance rate | Characteristics |
| tea | 0.5 to 1 hours | 5,000-1 10,000 yen | Suitable for face-to-face meetings; quick assessment. |
| Lunch | 1.5 to 2 hours | 1 10,000 to 2 10,000 yen | Balance between safety and efficiency |
| Lunch + Adults | 3 to 4 hours | 3 10,000 to 5 10,000 yen | Only with my dad, with whom I have a close relationship |
| Dinner | 2-3 hours or more | 2 10,000 to 3 10,000 yen | Easy to create a good atmosphere |
| Monthly contract (mainly meals) | 2-4 times a month | 10 10,000 to 20 10,000 yen | Stable income based on trust. |
Lunch is generally less expensive than dinner, but it takes up more time than a casual get-together or just having tea, so it occupies a middle ground.
Airi
Meeting for lunch first is a very natural progression in sugar dating. It's also common for the initial meeting to transition directly into lunch.
Meal and transportation expenses are generally separate from the allowance (see breakdown table).
To avoid worrying about money on the day itself, let's make a simple breakdown of the expenses involved in the date.
| Allowance | Thank you for making time and providing an enjoyable experience. | 1 10,000 to 2 10,000 yen |
| Meal bill | The bill at the restaurant we went to on our date | The man paid the full amount. |
| Transportation cost | Thoughtfulness for coming all the way to the date location | Several thousand yen to actual costs |
Confirming beforehand whether the allowance includes transportation costs and whether the man is responsible for meal expenses can prevent problems later on.
Airi
Understanding this beforehand can reduce unnecessary awkwardness and the hassle of having to confirm things.
By dividing the roles in this way, you'll reduce situations where you're unsure whether something is included or if you'll receive it separately, allowing you to approach your date with more confidence.
[Hourly Wage Calculation] The hourly wage for one lunch shift is 5,000 to 10,000 yen (assuming a shift of 1.5 to 2 hours).
If you were to calculate the hourly wage for a lunch date, it would be between 5,000 and 10,000 yen.
Specifically, the calculation is 1.5 to 2 hours of work time multiplied by a 1 to 2 yen allowance.
| ¥10,000 | 2 hours | 5,000 yen/hour |
| ¥15,000 | 2 hours | 7,500 yen/hour |
| ¥20,000 | 2 hours | 10,000 yen/hour |
| ¥20,000 | 1.5 hours | Approximately 13,300 yen/hour |
For reference, let's compare it to typical part-time jobs for women of the same age.
| Cafe staff | About 1,200 yen |
| General Secretary | About 1,400 yen |
| Tutor (individual instruction) | About 2,000 yen |
| Sugar daddy lunch | 5,000-10,000 yen |
Please note that this hourly rate calculation is based on the assumption of "no adult relationship, meals only." The amount will vary if the conditions are different, so please adjust it according to your own style.
Airi
When you look at the numbers, you can clearly see how efficient a single lunch date is. The appeal of lunch-time sugar dating is that you can earn significantly more than the average hourly wage for women your age in a short amount of time.
Adjustments for extended lunch/dinner shifts (estimated combined rate)
Sometimes, lunch can get so lively that you end up deciding to stay together until the evening.
In this case, how will the allowance change?
In conclusion, if the service is extended from lunch to dinner, the combined allowance is typically between 3 and 4 yen.
It's like adding an extra 1 to 2 yen to the 1 to 2 yen for lunch, for dinner.
There are three key points to keep in mind when extending the game.
- When an extension is offered, check whether there will be any additional allowance.
- If alcohol is involved, the price generally approaches the average cost of a typical dinner (2 to 3 yen).
- If it's physically too difficult, have the option to decline without forcing yourself.
If you want to decline the extension, you can give a natural reason such as "I have plans this evening" or "I have dinner plans with my family," which won't cause any offense.
Airi
While I appreciate the offer to extend the time, I regret letting things go smoothly without discussing compensation. I always make sure to ask with a smile, "Would it be possible to receive separate compensation for dinner as well?"
How to Choose the Perfect Restaurant for a Lunch Date | Examples by Area and Genre [Based on PATOLO Member Data]

Many people probably wonder, "I know the going rate for lunch, but what kind of restaurant should I choose?"
It's no exaggeration to say that 7% of the success of a lunch date depends on the choice of restaurant.
Here, based on usage trend data from PATOLO's female members, we will explain popular genres, selection criteria, specific examples by area, and characteristics of establishments to avoid.
Top 3 most popular shop genres among PATOLO members and their trends
Based on usage reports from PATOLO's female members, here are the top 3 restaurant types most frequently used for lunch dates.
| 1 bit | Hotel lounge lunch | Many of the customers are financially well-off fathers; the atmosphere is calm and easy to talk in. |
| 2 bit | Bistro Italian | Perfect for first meetings - budget range of 3,000 to 5,000 yen |
| 3 bit | Teppanyaki and sushi counter | This is more common with dads after the second time, once the relationship has become stable. |
Men who choose hotel lounge lunches tend to be from a more financially comfortable background.
The reason is clear: hotel lounges tend to have a higher lunch budget of 5,000 yen or more per person, making them a favorite choice for financially well-off men. They are frequently chosen by business owners, executives, and doctors.
A bistro-Italian restaurant is perfect for a first meeting over lunch. The food is friendly, not too casual, and the atmosphere is conducive to enjoyable conversation.
Airi
In my experience, the sugar daddies I met at hotel lounges often offered a 2 yen allowance. Being able to judge the sugar daddy's caliber to some extent by the class of the restaurant is one of the advantages of lunch dates.
Three criteria for choosing a restaurant (private room, easy access, and budget of 3,000-8,000 yen)
Here are three criteria to keep in mind when choosing a restaurant:
- Availability of private rooms
- Easy access from the station
- Lunch budget: 3,000-8,000 yen range
Availability of private roomsThis is important in reducing the risk of being seen by acquaintances. A completely private room is not necessary; semi-private rooms or restaurants with ample space between tables are often sufficient.
Access from the stationThis is an essential condition for a smooth parting after a date. A location within a 5-minute walk from the station, preferably inside a commercial facility directly connected to the station, is ideal.
Budget range: 3,000 to 8,000 yenThis is within a reasonable range for a man to pay for lunch. Avoid course lunches costing over 1 yen on the first date, as men may find them "too expensive."
Airi
While it's generally the man's job to make reservations, it makes a good impression when a woman suggests a restaurant, saying, "How about this place?"
Recommended genres in the Tokyo area (Ginza, Shinjuku, Ebisu)
Here are some popular lunch spots in the Tokyo area and the types of cuisine that are chosen.
| Ginza | Hotel Lounge & Sushi Counter | 5,000-10,000 yen |
| Shinjuku | Italian and Teppanyaki | 3,000-8,000 yen |
| Ebisu | Bistro Modern French | 4,000-8,000 yen |
Ginza is Tokyo's most elegant lunch area. With its concentration of prestigious hotels like the Imperial Hotel and other Ginza luxury brands, it's the perfect place to meet a wealthy father.
Shinjuku boasts a wide selection of high-quality restaurants within commercial facilities such as Isetan and Odakyu. Its convenient access makes it suitable for a variety of occasions, from initial meetings to regular dates.
Ebisu is popular with women in their 20s and 30s, and its calm, mature atmosphere is its main appeal. For detailed market prices and strategies in the Tokyo area,The Complete Guide to Sugar Dating in Tokyois explained.
Recommended genres in the Osaka/Nagoya area (Kitashinchi, Shinsaibashi, Nagoya Station)
Let's also look at other major areas outside of Tokyo.
| Osaka (Kitashinchi) | Sushi counter / Hotel lounge | 5,000-10,000 yen |
| Osaka (Shinsaibashi) | Italian Modern French | 3,000-7,000 yen |
| Nagoya (Meieki Station) | Hotel Lounge & Teppanyaki | 4,000-8,000 yen |
Kitashinchi in Osaka is one of the most upscale dining districts in western Japan. It's an area where many business executives gather, and business meetings over hotel lunches are a common occurrence.
Nagoya is an area with a large number of executives in manufacturing, particularly the automotive industry. Hotel lounges around Nagoya Station have become a popular spot for business meetings.
For a detailed area guide,The Complete Guide to Sugar Dating in OsakaPlease refer to the complete guide to sugar dating in Nagoya.
Characteristics of restaurants to avoid and guidelines for lunch time allocation
Conversely, let's also look at the characteristics of restaurants you should avoid for a lunch date.
Here are some characteristics of shops you should avoid:
- Lunch service at chain izakayas (where you're likely to be encouraged to drink alcohol from midday)
- Karaoke lunch (low safety due to enclosed space)
- Shops near my home (risk of privacy leakage)
- Hotel upper-floor restaurants (not recommended for first-time visits as they can easily lead to being directed to a room)
Lunch date time allocationThe basic schedule is to meet at 12:00 and disperse at 14:00.
具体的には、12:00〜12:30で前菜・乾杯、12:30〜13:30でメインと会話、13:30〜14:00でデザートとお会計、というイメージで進めると自然です。
Unless an extension is suggested, let's schedule our time assuming we'll leave the store by 14 PM.
Airi
I also had a bad experience on my first date when I was suggested a restaurant on an upper floor of a hotel. Even during lunchtime when alcohol isn't involved, there's a good chance you'll be led back to your room, so choose a safe restaurant type for your first date.
Choosing the right venue can significantly increase the overall success rate of your sugar daddy dates.
If you prioritize safe encounters, using a fully vetted service like PATOLO makes it easier to match with trustworthy daddies in your area.
Raising the average price of lunch from 10,000 to 20,000 yen: Three key points - attire, rarity, and relaxation.

Many people are probably wondering, "What's the difference between paying 1 yen and 2 yen for the same lunch date?"
In fact, there are three ways to naturally raise the price of your lunch without resorting to unreasonable negotiations or bargaining.
We will explain practical examples that you can immediately put into practice, in the order of clothing, rarity, and healing.
Point 2: Specific examples of appropriate attire for different occasions (hotel/bistro/cafe)
The key to choosing an outfit for a lunch date is to select one that suits the type of restaurant you're going to.
| Hotel lounge | A refined, slightly formal style. | Dress + jacket, pumps, elegant bag |
| Bistro Italian | Clean and feminine | Blouse + flared skirt, low heels |
| Casual Cafe | Smart casual | A smart knit top + tapered pants, loafers |
When in a hotel lounge, aim for an elegant and formal look. Simply putting on a jacket can instantly give you a more sophisticated look.
Bistros and Italian restaurants offer a clean and feminine style.This combination makes a good impression. The blouse and flared skirt is a classic choice and is sure to be a hit with men.
Avoid overly flashy colors or clothing that accentuates your body shape on your first lunch date. Making yourself appear as a woman who makes others feel comfortable is the quickest way to increase your earnings.
Airi
It's easiest to imagine the kind of fashion worn by female news anchors. The ideal is a balance that's neither too flashy nor too plain, but elegant and refined.
Point 2: How to appeal to the rarity of "only being able to meet during lunchtime"
For a sugar daddy, a woman who is only available during the daytime on weekdays is seen as more valuable than a woman who is available to meet freely at night.
Because the time you can spend together is limited, showing that you cherish that time will make them feel that "the time I spend with this child is precious."
Here are some examples of how to communicate the rarity of a product:
- "Weekday afternoons are the best time for a relaxed conversation."
- "I have lessons in the evenings, so I can only relax during the day."
- "I live with my parents and have a curfew, so lunch is the safest option."
Airi
There's no need to make up stories. Just tell him the actual situation, and he'll feel special knowing that you're making time for him despite your busy schedule.
Point 3: Providing healing value through 'good listening' and 'a smile'
What men are willing to pay for is comfort rather than excitement.
Especially for lunch dates, many dads are there during their work breaks, so there's no need for heavy topics or forced attempts to impress them.
There are three key points to providing healing value.
- Nodding with a smile
- Listen to the other person until they finish speaking.
- Change "That's amazing" into more specific words.
Simply saying "That's amazing" sounds superficial, so respond with more specific words, such as, "I really admire you for starting your own business on your own and growing it this much."
Airi
Even a short amount of time can be enough to lighten someone's heart, and they will feel it's worth more than the amount they're paid. In my experience, there have been several cases where, after consciously adopting a good listening attitude, their allowance increased to 2 yen the following month.
If you focus on three things—clothing, uniqueness, and creating a relaxing atmosphere—it's entirely realistic to increase the allowance for a lunch date from 10,000 yen to 20,000 yen.
[Personal Experiences] Three Real-Life Lunch Dates: Successes and Failures

While "sugar daddy" lunches are easy to start, it's important to be careful, as not knowing the going rates and proper etiquette can lead to unexpected problems.
Airi
Here, I'll share specific insights into what's important on a lunch date, based on the real-life experiences of three people I know.
[Failure Story - Aya, 24 years old, office worker] I didn't know the market rate and agreed to 5,000 yen, and now I regret it.
The lunch went smoothly and was enjoyable, but when I told a friend about it later, they said, "That was way too cheap," and that's when I first learned the going rate.
"I was scared to negotiate, and I was worried about what would happen if they refused. But,Looking back on it calmly, I wish I had listened more carefully."This left me with regrets."
From Aya's experience, we can learn that it's important to confirm any financial details before meeting someone.
Airi
If you proceed without knowing the market value, you might end up undervaluing yourself, so understanding the market is important, isn't it?
[Success Story - Yuki, 23 years old, University Student] Prior research increased her allowance to 2 yen.
The turning point was when I started consciously doing a little research beforehand about the other person's job and industry before starting a conversation.
"Talking to you is really inspiring," he said happily.Starting with the next lunch, your allowance will increase to 2 yen.Apparently he did.
It wasn't just her cuteness that was appreciated; it was also her willingness to understand others that was valued.By making an effort to please others, your own value also increases."This experience boosted my confidence."
From Yuki's experience, we can learn that the amount of money you earn isn't determined solely by your appearance or age, but also by how you use and approach your time.
Airi
Appearance is important, but so is the feeling of comfort and atmosphere, isn't it?
Benefits of a "sugar daddy" lunch

While "sugar daddy lunches" are often viewed with apprehension due to concerns about low compensation or being seen as easy, they actually offer many advantages as a form of dating.
For those who prioritize safety and efficiency, or those who want to start cautiously as a beginner, the option of having lunch can be a great advantage.
Here, we'll explain in detail the unique advantages of having lunch with a sugar daddy.
High safety during daylight hours
The advantage of a "sugar daddy" lunch is its high level of safety.
Since it takes place in a restaurant during the daytime when there are other people around, there is virtually no risk of being pressured to drink alcohol or being coerced into going to a hotel.
Especially when meeting someone for the first time, the following points contribute to a sense of mental reassurance.
- There are people around
- Easy to disperse in a short time
- The atmosphere is healthy
For those new to sugar dating or those who prioritize safety above all else, lunch dates are a safe and reliable way to meet.
Short working hours and efficient
Lunch dates usually last about 1.5 to 2 hours.
Therefore, it has the advantage of being easy to use during spare time, such as before or after school or work.
And yet, the going rate for compensation is around 1 yen.
In many cases, the hourly wage can easily exceed 5,000 yen, making it suitable for people who want to earn money efficiently in a short amount of time.
Airi
The fact that you're less likely to be tied down for long periods is a big advantage in terms of reducing physical and mental strain!
It's easier to see a father's true nature.
On a lunch date, we'll have a conversation without relying on alcohol.
Therefore, inner qualities such as consideration for others and sincerity become more clearly visible.
While it's easy to get carried away by the atmosphere on a night date, lunch allows for more rational decision-making.
If you feel that "this person is a gentleman who can have a good time even without alcohol," you can confidently move on to the next step.
Three disadvantages of having lunch with a sugar daddy

While "sugar daddy" lunch dates are a safe and efficient way to meet people, they're not without their drawbacks.
If you start by only looking at the benefits, you might find yourself thinking, "I'm not making as much money as I thought," or "The relationship isn't progressing."
Here, we'll summarize the downsides of "sugar daddy" lunches that you should be aware of beforehand.
The pay per session is less than the cost of dinner.
Since lunch dates involve less time commitment, the amount of compensation per date is generally lower than for dinner dates.
While dinner prices can easily exceed 2 yen, lunch prices are generally around 1 yen.
While it's efficient in terms of hourly wage, it might not be satisfying for those who aim to earn a lot of money from a single date.
It's important to be mindful of using different restaurants depending on your purpose: prioritize efficiency for lunch and cost-effectiveness for dinner.
Airi
It's important to be mindful of using different restaurants depending on your purpose: prioritize efficiency for lunch and cost-effectiveness for dinner.
There's a possibility that the relationship will end up being nothing more than a "meal-only" one.
While lunch dates are convenient, the dad may be satisfied with just "someone to occasionally enjoy a nice lunch with," making it difficult for the relationship to develop further.
Airi
If you meet without consciously thinking about it, you might end up being nothing more than "lunchtime companion."
If you want to secure a regular contract or a high-priced dinner date, you need to make sure you leave a positive impression of comfort and enjoyment even in a short amount of time.
The time available to make an appeal that could lead to the next step is too short.
Lunch dates usually last about 1.5 to 2 hours.
Therefore, it's not uncommon for groups to disband before they can fully convey their appeal.
If a conversation ends just as it's warming up, it might leave the other person thinking, "I wish we could have talked more," but it might also fail to lead to a future meeting.
Because it's a short time, first impressions and the quality of the conversation become crucial, and the fact that insufficient preparation can easily lead to a difference in results is a disadvantage.
[Most Important] Negotiation techniques to secure the market price and the flow of the lunch day

Many failures in lunch-time sugar dating, such as "it was cheaper than I expected" or "it was too awkward to say anything," stem from a lack of knowledge about negotiation and the flow of events on the day.
To prevent failures, you need to understand how to communicate, when to receive information, and how to respond in case of problems.
This guide explains the specific steps to ensure you receive the agreed-upon compensation, from before you meet until the day of the meeting.
[Before Meeting] How to Communicate Your Desired Price Based on Market Rates [Examples Included]
First and foremost, it's essential to discuss payment arrangements before meeting in person.
Checking the conditions in advance can prevent awkwardness and problems on the day.
When communicating, keep the following points in mind:
- Polite
- Forward looking
- This naturally indicates that it is based on market prices.
Please refer to the following lines.
-
Thank you for agreeing to our lunch date. To avoid any awkwardness on the day, could I discuss the payment beforehand? For lunch, I was wondering if 1 yen would be acceptable?
By expressing your gratitude first and then using the excuse of "wanting to avoid any awkwardness on the day," you can smoothly bring up the topic of finances.
By providing a specific amount, it becomes easier for the other party to decide whether to accept or reject the offer.
The key is to avoid phrases like "that's the going rate" or "that's only natural," and instead frame it as a "consultation."
Airi
If the other party offers you a price below the market rate, one approach is to try to negotiate the terms by saying, "Thank you. By the way, would it be possible to receive transportation expenses separately?"
[During a date] The best time to receive payment in a smart way
The fundamental principle of "sugar dating" is that the payment is received in advance before the date.
"I'll give it to you later" is a common phrase used when someone hasn't paid, so try to receive it in person as soon as possible.
| Before entering the store | ★ベスト | "May I receive my allowance and travel expenses in advance?" | Safe and less likely to cause problems | You need the courage to bring it up. |
| After being seated / after ordering | Better | "May I receive payment before we begin our discussion?" | Low risk of last-minute cancellations | I'm worried about what the store clerks will think. |
| Before paying | last resort | "May I receive payment before paying the bill?" | Easy to bring up in the flow of conversation | High risk of non-payment or reduction |
| After dissolution | NG | There is a very high probability that the payment will not be made. |
If you're unsure, try using "before entering the store" as your guideline; this will help you avoid making a mistake.
Providing an enjoyable experience is a given, but securing payment in advance is also a basic business courtesy that protects yourself.
[In case of emergency] How to respond if the amount is different from what was agreed upon
Even if you receive less than the amount agreed upon beforehand, there's no need to get upset.
It's important to maintain a calm and objective stance, focusing solely on fact-finding.
Here is an example of a confirmation message:
-
Thank you. ...Oh, excuse me, I'm sorry if I'm mistaken, but wasn't the agreed-upon amount ¥XX? Excuse me, I just wanted to confirm. I believe we discussed ¥XX as the allowance for lunch...
The trick is to add a softening phrase like, "Maybe I'm mistaken," rather than immediately saying, "You're wrong!" A gentlemanly man will correct you with, "Sorry, I was careless."
If they try to evade the question, it's safer to skip the next date.
Airi
If they still don't respond honestly, there's no need to force the relationship to continue. Prioritize your safety.
Who makes the reservation? Etiquette for cancellations and lateness.
Knowing the proper etiquette for making, canceling, and being late for a lunch date will definitely raise your profile.
- Reservations are generally made by men.
- If the woman suggests a restaurant, she must obtain prior permission.
- Please make the reservation under the man's name.
- Up until the day before: A sincere apology + a suggestion for the next date.
- On the day of the event: Contact us at least 3 hours in advance and confirm the cancellation fee.
- Unauthorized cancellations: Absolutely unacceptable (will result in being blocked).
- If you will be more than 15 minutes late, please contact us in advance.
- I will offer another apology upon arrival.
- Briefly state the specific reason, such as feeling unwell or experiencing transportation problems.
Airi
If you carelessly offer to make a reservation for a restaurant, saying "I'll make the reservation for you," you'll be responsible for the cancellation fee. It's generally best to have the man make the reservation.
If you master negotiation and proper etiquette on the day, your chances of receiving the going rate will increase significantly.
[Personal Experience] Monthly Income Simulation and the Secret to Making People Want to See You Again

Many people are probably wondering, "How much can you actually earn from 'lunchtime sugar dating'?" and "What do successful people do?"
Airi
Here, based on my own experience and the experiences of my colleagues, I will share realistic figures and examples, including monthly income simulations, failure stories, success stories, how to identify a good dad, conversation techniques, and even sample LINE messages.
[Simulation] Earn 8-16 yen per month working 2 lunches a week (with hourly wage calculation)
If you continue having lunch dates twice a week, a monthly income of 80,000 to 160,000 yen becomes a realistic goal.
| Lunch twice a week | ¥10,000 | ¥40,000 | 5,000 yen/hour |
| Lunch twice a week | ¥20,000 | ¥80,000 | 10,000 yen/hour |
| Lunch twice a week | ¥10,000 | ¥80,000 | 5,000 yen/hour |
| Lunch twice a week | ¥20,000 | ¥160,000 | 10,000 yen/hour |
Earning 80,000 to 160,000 yen a month by doing lunch twice a week almost perfectly matches the monthly income range I, Airi, have actually experienced (100,000 to 150,000 yen per month).
This simulation is based on the assumption of "no adult relationship, meals only, twice a week, 2 hours each time." Even at a pace of once a week, it is calculated that you can consistently earn 40,000 to 80,000 yen per month.
The biggest appeal of "lunchtime sugar dating" is that it's "sufficient as a side job" and "easy to balance with studies or a main job."
[Failure Story] Aya (24 years old) didn't know the going rate and accepted a job for 5,000 yen.
-
Aya (24 years old, office worker) says that she got carried away during her first experience with "sugar dating" and made the mistake of agreeing to "5,000 yen plus transportation expenses" without really knowing the going rate.
The lunch went smoothly and was enjoyable, but when I told a friend about it later, they said, "That was way too cheap," and that's when I first learned the going rate.
"I was scared to negotiate, and I was worried about what would happen if they refused. But looking back on it calmly, I regret not asking properly."
Beginners tend to be afraid of being rejected, but if you proceed without knowing the market value, you'll later feel a sense of emptiness because you underestimated your own worth.
From Aya's experience, we can learn that "it's important to confirm any financial details before meeting someone."
Airi
If you proceed without knowing the market value, you might end up undervaluing yourself, so understanding the market is important, isn't it?
[Success Story] Yuki (23 years old) increased her income from 1 to 2 yen through improved conversation skills.
-
Yuki (23 years old), a university student, started her first lunch date with an allowance of 1 yen.
The turning point was when he consciously started doing a little research on the other person's job and industry beforehand before talking to them. The other person was pleased, saying, "Talking to you is really inspiring," and his allowance for lunch was increased to 2 yen from the next time onwards.
It wasn't just her cuteness that was appreciated; it was her willingness to understand others that was valued. This experience boosted her confidence, showing her that "by making an effort to please others, my own value also increases."
By showing interest in the other party and providing "added value" through research, I was recognized as a special individual, which naturally led to improved terms and conditions.
From Yuki's experience, we can learn that the amount of money you earn isn't determined solely by your appearance or age, but also by how you use and approach your time.
Airi
Appearance is important, but so is the feeling of comfort and atmosphere, isn't it?
Spot it on the first try! 3 signs common to a "good dad"
To turn a lunch date into a meaningful connection rather than just a one-off encounter, the ability to discern the other person's true character is essential.
| Handling money | Hand it over discreetly in an envelope / Add transportation expenses | Handing it over naked / haggling over the price / not mentioning transportation costs |
| Conversation and attitude | I read their profile before asking questions / I was polite to the staff. | Constantly boasting and lecturing / Arrogant attitude towards store staff |
| Future | Suggesting the next date comes naturally / Considering the time when you part ways. | They immediately hint at a physical relationship / Ignore my feelings |
If even one of the following applies to a potential partner, such as "He seems like a nice guy, but he's irresponsible with money" or "He pays for things, but has a bad attitude," you should be cautious. Choose someone who will respect you as "a woman."
Airi
It's important to view lunch dates purely as a "testing ground." If you feel a strong sense of unease, there's no need to force the relationship to continue.
Conversation techniques during lunch that will make them want to meet you again.
Because lunch is such a short time, the quality of the conversation greatly influences the impression you make.
Simply offering superficial responses like "That's amazing!" or "That's impressive!" won't leave a lasting impression. Try to explain in your own words exactly what you found so impressive about what the other person was saying.
| Examples of what not to do | OK example |
| "Wow, that's amazing!" | "I truly admire how you started your own business and grew it to this extent." |
| "That's right" | "It's because of your experiences in [specific area] that you've become the person you are today, [specific person]." |
| "You have great taste!" | "This restaurant is wonderful not only for its food but also for its atmosphere. It really reflects [Name]'s aesthetic sense." |
Simply repeating what you say, or adding the reason "why you think that way," will significantly increase your trustworthiness with your clients. Carefully observing your clients is the shortest path to higher pay rates.
Airi
Choose words that make the person feel like they're being told something just for you!
The magic phrase to avoid ending up as just "lunchtime escort" after a date.
It's no exaggeration to say that the success or failure of a lunch date is determined by the LINE messages exchanged afterward.
The moment immediately after a date ends is the best opportunity to set up a second date. Here are two example messages you can use right away.
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I had such a great time today! Your stories were so interesting, and the time flew by. Next time, please take me to that restaurant with the beautiful night view that you recommended! I'm really looking forward to it!
By sharing specific feedback and expressing your expectations for the future, you can naturally make the other person feel that you're interested.
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Thank you so much for today! I found our conversation about golf very interesting! If you're free, would you mind joining me for a drive range practice sometime? I'd like to practice a bit too!
Sending them a message immediately after the date ends (within 30 minutes of parting ways) is most effective.
Including evidence that you were listening to him in your messages is the perfect way to boost your dad's self-esteem.
By showing empathy for the other person's interests, you leave the impression that you're "not just after money," making it easier to deepen the relationship.
The pros and cons of "sugar daddy" lunches [judged by comparing them to dinners]

Benefit 1 | High safety due to daytime, visible presence, and short duration.
The biggest advantage of "sugar daddy" lunches is their high level of safety.
Since it takes place in a restaurant during the daytime when there are other people around, there is virtually no risk of being pressured to drink alcohol or being coerced into going to a hotel.
Especially when meeting someone for the first time, factors such as the presence of other people, the ease of ending the meeting quickly, and the generally positive atmosphere contribute to a sense of mental reassurance.
For those new to sugar dating or those who prioritize safety above all else, lunch dates are a safe and reliable way to meet.
Benefit 2 | Good hourly wage for a 1.5-2 hour commitment.
Lunch dates usually last about 1.5 to 2 hours.
Therefore, it has the advantage of being easy to use during spare time, such as before or after school or work.
And yet, the going rate for this kind of work is around 1 yen. If you simply calculate it as an hourly wage, it often comes out to more than 5,000 yen, making it suitable for people who want to "earn money efficiently in a short amount of time."
The fact that you're less likely to be tied down for long periods is a big advantage in terms of reducing physical and mental strain.
Benefit 3 | It's easier to discern a dad's true nature without alcohol.
On a lunch date, we'll have a conversation without relying on alcohol.
Therefore, inner qualities such as consideration for others and sincerity become more clearly visible.
While it's easy to get carried away by the atmosphere on a night date, lunch allows for more rational judgment. If you feel that "this person is a gentleman who can have a good time even without alcohol," you can confidently move on to the next step.
Disadvantage 1: The pay per session is lower than for dinner.
Since lunch dates involve less time commitment, the amount of compensation per date is generally lower than for dinner dates.
While dinner prices can easily exceed 2 yen, lunch prices are generally around 1 yen.
While it's efficient in terms of hourly wage, it might not be satisfying for those who aim to earn a lot of money from a single date.
It's important to be mindful of using different restaurants depending on your purpose: prioritize efficiency for lunch and cost-effectiveness for dinner.
Disadvantage 2: The possibility of ending up as just a "meal preparation staff"
While lunch dates are convenient, the dad may be satisfied with just "someone to occasionally enjoy a nice lunch with," making it difficult for the relationship to develop further.
If you meet without consciously thinking about it, you might end up being nothing more than "lunchtime companion."
If you want to secure a regular contract or a high-priced dinner date, you need to make sure you leave a positive impression of comfort and enjoyment even in a short amount of time.
Disadvantage 3: Short time to make a positive impression for future opportunities
Lunch dates usually last about 1.5 to 2 hours.
Therefore, it's not uncommon for groups to disband before they can fully convey their appeal.
If a conversation ends just as it's getting warm, you might feel like you wanted to talk more, but it could also fail to lead to a future meeting.
Because it's a short time, first impressions and the quality of the conversation become crucial, and the fact that insufficient preparation can easily lead to a difference in results is a disadvantage.
Understanding the pros and cons, let's incorporate lunch dates into our lives in a way that suits our own pace.
Frequently Asked Questions about "Sugar Daddy Lunches"
When researching "sugar daddy" lunches, a series of detailed questions arise, such as, "Can a relationship continue with just lunch?" and "What if they offer less than the going rate?"
Here, we've picked out some frequently asked questions and will provide concise and easy-to-understand answers.
Q1. Is it possible to enter into a regular (monthly) contract just for lunch?
Even just having lunch can sometimes lead to a regular contract.
If you can build trust through repeated interactions, it's possible for a lunch-focused arrangement to develop into a regular contract.
However, the probability is not high, so don't get your hopes up too much and make your decision based on compatibility.
Q2. What's the best way to decline an offer that's below market value?
It's best to politely state your desired price, and if it's still not a good fit, decline the offer.
If you convey your apologies without letting your emotions get in the way, such as saying, "Unfortunately, the conditions didn't work out this time," it's less likely to lead to trouble.
Q3. What's the smartest way to pay at a store?
Basically, you can leave it to the men without any problems.
Instead of insisting on paying, simply saying "Thank you" will create a more polite impression.
Q4. If I'm invited to a hotel or a date after lunch, how should I decline?
If you haven't made an appointment beforehand, it's perfectly fine to politely decline.
Saying with a smile, "We had a lunch appointment today, so I'd be happy to chat with you at length another time," will avoid any awkwardness.
If a man persists in asking you out, you should consider him someone who is making unreasonable demands and decline the next date.
Q5. Is it possible to negotiate an increase in the allowance from 10,000 yen to 20,000 yen for the second and subsequent lunches?
If you have built a relationship of trust, you can bring it up naturally from the third time onwards.
It's best to use your own circumstances as an excuse, such as, "I've had more evening plans lately... Could we perhaps reconsider the terms next time?"
The key is not to simply demand a price increase, but to frame it in the context of "increased scarcity" or "deeper relationships."
[Summary] Lunch prices range from 1 to 2 yen - Use data and negotiation to steadily increase your budget.
"Sugar daddy lunches" are a short, safe, and easy-to-start dating format, even for beginners.
On the other hand, if you meet someone without knowing the market value, there's a risk of being undervalued or accepting undesirable terms.
The main points covered in this article are as follows:
- The going rate for a "sugar daddy" lunch is typically 1 to 2 yen (PATOLO's independent survey).
- The amount varies depending on the region, age, the sugar daddy's financial status, and your own attractiveness.
- When choosing a restaurant, the three standard categories are hotel lounges, bistros, and teppanyaki.
- Clothing should be appropriate for the occasion, providing value through rarity and comfort.
- The most important aspects of negotiations are "before meeting" and "when receiving the agreement."
- A realistic goal is to earn 80,000 to 160,000 yen per month by doing lunch twice a week.
What's important isn't being overly aggressive or simply being patient, but rather understanding the market correctly, having your own criteria, and making calm and rational decisions.
Having the right knowledge will be armor that protects you from unreasonable men.
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