![A survey of 38,000 men and women on reviews and reputations of sugar daddy dating apps: A thorough comparison of satisfaction levels and how to choose from 9 services [2026]](https://patolo.jp/_next/image/?url=https%3A%2F%2Fpatolo.jp%2Fwp-content%2Fuploads%2F2026%2F04%2FImage-1-2.webp&w=828&q=80)
PATOLO (https://patolo.jp/), a sugar daddy matching service operated by UNIVERSE GROUP, conducted a survey on the actual usage of sugar daddy relationships (2026) targeting over 38,000 men and women.
This study integrates data from four surveys to provide a multifaceted analysis of nine sugar daddy services, including user reviews and 5-star ratings, as well as reasons for joining, satisfaction with dates, and measures taken to prevent identity disclosure.
- Total number of responses: 38,553 (total of 4 surveys)
- Survey ①: Questionnaire on reasons for women joining (n=1,193 / targeting female members)
- Survey ②: Questionnaire on Male User Behavior (n=303 / Targeting male members)
- Survey ③: Questionnaire on Female User Behavior (n=318 / Targeting female members)
- Survey ④: Post-Date Questionnaire (n=36,739 / Male and Female Members)
- Survey period: January 2025 - April 2026
- Survey subjects: Registered members of PATOLO Universe Club
- Survey method: Online survey
- Survey conducted by: PATOLO Management Office (Universe Club Group)
The satisfaction rate for sugar daddy dates is ★4.05 | Based on 36,739 real user reviews.
We collected evaluations from both men and women after 36,739 dates conducted through PATOLO.
| Evaluation | Response rate | Number of responses |
|---|---|---|
| ★ 5 | 47.1 % | 16,818 of |
| ★ 4 | 25.5 % | 9,126 of |
| ★ 3 | 17.1 % | 6,120 of |
| ★ 2 | 6.2 % | 2,210 of |
| ★ 1 | 4.1 % | 1,473 of |
The average rating is 4.05 stars, with 72.5% of users giving a rating of 4 stars or higher. Of the 36,739 cases that resulted in actual dates, 97.8% reported "meeting the other person," and the cancellation rate after matching was only about 2%.
Ranking of characteristics of women that men appreciate during sugar daddy dates
We compiled a list of "positive aspects of women" that men evaluated after dates (multiple responses allowed).
"A clean and neat appearance" was the top answer at 41.5%.
"Active in conversation" (29.8%) and "Kind" (28.1%) followed, indicating that communication skills and personality are valued more than physical appearance.
"Appropriate attire for the occasion" (19.6%) and "Created a fun atmosphere" (19.5%) each accounted for about 2%, indicating that appropriate behavior for a date contributes to a high rating.
How to Choose a Sugar Daddy App | A Survey of 621 Men and Women on Key Factors
We asked 303 men and 318 women about the most important factors they consider when choosing a sugar daddy service.
Both men and women prioritize the "quality of their partner" above all else, with this tendency being even stronger among women.
| Sex | "Quality of opponents" total | Breakdown |
|---|---|---|
| Male | 50.5 % | Looks 28.1% + Personality 22.4% |
| Female | 67.6 % | Economic strength 34.0% + Trustworthiness 33.6% |
Only a few percent of both men and women cited "a large number of members" or "low fees" as factors, clearly indicating a preference for quality of encounters over quantity or price.
Reasons for starting "sugar dating" | Survey of 1,193 women's motivations for joining
We asked 1,193 female members about their motivations for registering with PATOLO.
The most common reason for joining was "I was looking for a sugar daddy service where I could earn money," at 46.9%. When combined with "I was looking for something to do to earn extra income" (23.2%) and "I wasn't thinking about extra income, but I wanted money" (19.4%), approximately 9% of members joined for economic reasons.
36.6% of women started "sugar dating" with no prior experience | Survey of past dating methods
More than one in three people who join PATOLO have no prior experience with "sugar dating."
Among those with experience, the most common method was using sugar daddy apps (43.1%), followed by dating websites (14.7%) and bars/nightlife establishments (13.1%).
The reality of women switching sugar daddy apps | Ranking of apps women previously used
SugarDaddy was the most popular at 52.1%, followed by Payters (37.9%), Wakuwaku Mail (32.1%), and Labuan (31.7%).
It appears that many women have switched to PATOLO after trying other services.
What women look for in sugar daddy apps | 1st place: "A sugar daddy who pays well" 42.4%
Combining the top two responses, "Meeting a sugar daddy who offers generous allowances" (42.4%) and "Meeting a trustworthy sugar daddy who has passed a screening process" (26.6%), 69.0% of users expect PATOLO to help them "meet high-quality men."
Measures to prevent your identity from being revealed during "sugar dating" | Survey of 318 people on personal information they share with men
LINE (69.8%) and the area where one lives (64.5%) were the top reasons.
On the other hand, only 6.9% of people disclose their workplace or school name, demonstrating a sense of balance in protecting privacy while building a reasonable level of trust.
Sugar Daddy Negotiation Techniques | 42.1% Negotiate Before Meeting
"Negotiating before meeting" was the most common response at 42.1%. The prevailing style is to agree on the amount of compensation beforehand before going on a date.
Next came "towards the end of the date" (31.8%), with negotiations taking place after actually meeting in person accounting for about 3%.
How people learned about PATOLO | Investigating the ratio of search and social media traffic.
"Looking at recommended sugar daddy dating sites" (28.2%) and "Searching on Google, etc." (28.1%) were almost the same percentage.
65.5% of women reported learning about PATOLO "just before registering," indicating that the majority followed a short funnel of search → discovery → immediate registration.
Comparing reviews and reputations of 9 sugar daddy dating apps | Honest opinions from 621 men and women revealed
We collected reviews and a 5-star rating from 303 male members and 318 female members regarding all the sugar daddy services they have used, highlighting both the "good points" and "bad points."
First, we'll get an overview by comparing services across different themes, and then we'll introduce detailed reviews of each service.
Comparing 8 services based on "male reliability" | Up to 2x difference between dating clubs and dating apps
We compared a 5-point rating system for "Were there many trustworthy men?", which is directly related to "the quality of men" (67.6%), the most important factor for women.
| Service Type | Service name | Male reliability |
|---|---|---|
| Dating clubs | Universe Club | ★ 3.67 |
| Dating clubs | Aoyama Platinum | ★ 3.08 |
| Dad activity app | Labuan | ★ 2.69 |
| Dad activity app | Paters | ★ 2.67 |
| Dad activity app | SugarDaddy | ★ 2.47 |
| Dad activity app | Paddy | ★ 2.39 |
| Dating site | Wakuwaku Mail | ★ 2.19 |
| Dating site | Ikukuru | ★ 1.68 |
There is a clear difference between dating clubs (★3.08 to 3.67) and dating apps (★2.39 to 2.69).
Club-style services, which are only available to men who have passed an interview-based screening process, tend to be more highly regarded as having "more trustworthy men."
This difference is clearly evident in customer reviews. Dating clubs often receive positive feedback such as "I met a decent man" and "It's safe because both men and women undergo interviews and pass the tests," while dating websites are frequently criticized for "many people can't hold a conversation" and "some are reluctant to pay the agreed-upon amount."
Comparing 8 services based on "support response" | Universe Club stands out with a rating of 4.09.
We compared customer satisfaction with the support system in case of problems and before matching.
Universe Club stands out with a rating of ★4.09, more than a point ahead of the second-place Aoyama Platinum (★3.08).
Both sugar daddy apps and dating sites receive a rating of 2 stars, indicating that few women feel that the support they receive is adequate.
Many reviews of Universe Club mention things like "I can easily consult with the staff when I have a problem" and "The support is excellent," which clearly demonstrates the strengths of a dating club that uses agents as intermediaries.
On the other hand, common complaints regarding apps include "reports are not being taken" and "it's impossible to contact support."
Comparing 8 services based on "ease of matching" | Quantity-based dating apps vs. quality-based dating clubs
We compared evaluations regarding whether a match was actually made.
What's interesting is that apps like Wakuwaku Mail (★3.79) and Paters (★3.77) rank highly, while Aoyama Platinum (★2.33) and Ikukuru (★2.96) rank low.
Apps with a large number of members have a lower barrier to matching and are highly regarded for allowing users to "meet people quickly" and "receive many offers."
However, when considered in conjunction with the aforementioned "reliability of men," it becomes clear that easy matching does not necessarily equate to high-quality encounters.
Wakuwaku Mail has a high rating of 3.79 stars for "ease of matching," but its rating of 2.19 stars for "reliability of men" reveals a structure where "there is a lot of users, but the quality is lacking."
While dating clubs have a modest matching rate due to their screening process, they are characterized by high-quality encounters, as evidenced by reviews stating, "They confirm your type and rank before making an offer, so you won't be disappointed."
Detailed reviews of each service | Real voices from men and women revealed all at once
From here, we will introduce individual reviews for each service.
Along with the 5-point rating data, we've included real voices from men and women who have actually used the service.
PATOLO Reviews and Ratings | 5-Star Ratings and Honest Reviews from 290 Men
| Item | Male | Female |
|---|---|---|
| Number of reviews | 277 positive reviews / 248 negative reviews | (*Not yet collected) |
| Number of users | 290 | 225 |
PATOLO's male reviews highly rated "ease of matching" (★3.99) and "anonymity" (★3.94).
The system that allows users to communicate via message beforehand and the function to confirm the amount of compensation in advance are gaining popularity among men.
▼It was good point
- You can engage in sugar dating safely.
- You can discuss the conditions (support, location, time, etc.) in advance.
- The ability to discuss the date's concept with the other person beforehand is a great advantage. It's actually helped that there haven't been any "bad luck" moments.
- Since you can communicate directly without going through an agent, it's easier to move the conversation forward smoothly.
- It provides a place for people who want to meet to meet.
- It's cheaper than Universe Club, making it easier to meet multiple potential partners.
- A place where many women are registered.
- There's also a method where you communicate directly with the other party, which gives you some idea of their messaging speed.
- The ability to exchange messages.
- Convenient, easy to use, good.
▼Dissatisfaction
- There are women who are only interested in the initial payment. We would like to see higher-quality women join.
- Sometimes messages sent are ignored because the recipient is not logged in.
- Many of the women featured appear to have outdated information and are not using the service at all.
- The user reviews and comments that were previously visible are no longer present, making it harder to see genuine user feedback.
- Dealing with last-minute cancellations from women
- Some children have high transportation costs.
- It's often difficult to get in touch with them.
- The referral fee is expensive.
- The purchase points have a short expiration date.
- After one date, the other person's profile disappears from view.
Universe Club Reviews and Reputation | Real Voices from 536 Men and Women
| Item | Male | Female |
|---|---|---|
| Number of reviews | 254 positive reviews / 211 negative reviews | 253 positive reviews / 203 negative reviews |
| Number of users | 266 | 270 |
In a cross-comparison, Universe Club received top ratings of ★3.67 for "Reliability for Men" and ★4.09 for "Support Service." Customer reviews from both men and women also highly praise its "sense of security."
Customer reviews from men (representative reviews)
▼It was good point
- The quality of the women is high.
- There are many women. Also, there are no inconsiderate people who stand you up or do anything like that.
- We make offers after confirming the type and rank, so you won't be disappointed.
- The staff were very helpful.
- Almost exactly as pictured in photos and videos.
▼Dissatisfaction
- Because the amount has been disclosed, a uniform market rate of 5 yen has been established.
- Women with higher ranks command higher prices.
- Because communication is done through the club, setting it up takes time.
- Several proud women were observed.
- I can't communicate with women via message.
Customer reviews from women (representative reviews)
▼It was good point
- I met a decent man.
- The advantage is that you can easily match with wealthy men.
- Especially the fact that offers come in without us having to approach them.
- Good support
- Both men and women can use the service only if they pass the interview, so you can use it with peace of mind.
- A place where you can immediately consult with staff when you're in trouble.
- I can meet a trustworthy man.
▼Dissatisfaction
- There are quite a few times when I can't find a match.
- There are few male profiles. The staff comments are all pretty much the same, making it difficult to get a sense of what they're like.
- Since it's an unedited photo of my face, it's easy for my identity to be revealed.
- I'm having trouble finding a match.
- There are very few men who write profiles, so there's not enough information for women to approach them.
- Since we can't communicate until we meet in person, the only information we have to go by is their profile.
Paters Reviews and Reputation | Survey of 100 Men and Women: Pros and Cons
| Item | Male | Female |
|---|---|---|
| Number of reviews | 30 positive reviews / 37 negative reviews | 50 positive reviews / 54 negative reviews |
| Number of users | 41 | 59 |
While the "ease of matching" is rated at a high level of 3.77 stars, the "reliability of men" is only rated at 2.67 stars. Although the large number of members is a strength, the variability in quality is reflected in the user reviews.
Customer reviews from men (representative reviews)
▼It was good point
- It is the largest and has a large number of members.
- It's an app, so it's easy to use. You can set conditions before meeting.
- The average quality of women is high.
▼Dissatisfaction
- There are many businesses.
- Many people have a company handle this for them.
- Someone I don't know is coming. Last-minute cancellation.
Customer reviews from women (representative reviews)
▼It was good point
- You can meet them right away
- Since you can exchange messages before meeting, you can carefully select the people you want to meet during the messaging stage.
- Easy to find a match
- The UI is beautiful.
▼Dissatisfaction
- The pay is low. Many of the people there lack cleanliness.
- Many people prefer adults from the start, and many offer unbelievably low wages.
- Sometimes you might suddenly receive an unpleasant message.
- There are a lot of strange people.
Sugar Daddy Reviews and Ratings | Honest Reviews from 139 Male and Female Users
| Item | Male | Female |
|---|---|---|
| Number of reviews | 35 positive reviews / 44 negative reviews | 69 positive reviews / 79 negative reviews |
| Number of users | 48 | 91 |
As a well-established sugar daddy dating site, it enjoys high recognition, and male reviews frequently mention its large number of members and ease of use. On the other hand, women have given it a harsh rating of 2.47 stars for "reliability of men."
The "Support Response" rating is also low at ★2.03, suggesting that many women are dissatisfied with the support they receive when problems arise.
Customer reviews from men (representative reviews)
▼It was good point
- Many options, easy to use
- It's easy to tell whether adults are proactive or focused on food.
- Large number of members
▼Dissatisfaction
- The quality of the members varies too much. They claim to be amateurs, but most of them are actually escort service workers.
- Businesses and blackmailers can easily get in.
- The quality of women is low
Customer reviews from women (representative reviews)
▼It was good point
- Easy to send messages
- Matching is easy. Message exchanges tend to continue relatively easily.
- Many people understand the purpose, so it's quick to arrange a meeting.
▼Dissatisfaction
- The quality is not very good.
- Men tend to be more anonymous, and there is very little information available about them.
- There are a lot of strange people.
- I heard from a man that if you pay money, no matter how many times you're reported, it won't be reflected on your profile, which I found scary.
- It's not very reliable.
Labuan Reviews and Reputation | A Survey of 62 Men and Women: Positives and Negatives
| Item | Male | Female |
|---|---|---|
| Number of reviews | 27 positive reviews / 28 negative reviews | 24 positive reviews / 26 negative reviews |
| Number of users | 30 | 32 |
Men appreciate the app's ease of use and the large number of young women on the platform, while women appreciate the feature that allows them to see the other person's rating. The user interface is a common point of praise for both men and women.
On the other hand, complaints are concentrated among men, such as "the photos are often heavily edited" and "there are many women who are only interested in a casual chat."
Customer reviews from men (representative reviews)
▼It was good point
- The app was incredibly easy to use. You can search by various criteria.
- There are many young people
- Extremely low running costs
▼Dissatisfaction
- There are many photo editing scams.
- There are many tea and rice scams.
- The average quality of women is low.
Customer reviews from women (representative reviews)
▼It was good point
- It's easy to understand because it has a sorting function.
- It's easy to match with others and meet people, and you can see how many times the other person has reported you.
- It's easy to understand because it has features like footprints and read receipts.
▼Dissatisfaction
- Sometimes the level of civility is incredibly low.
- The pay is low. The quality is poor.
- The quality is poor. They're all poor people, and I'm scared they'll just use me and run.
Paddy Reviews and Ratings | Honest Reviews from 42 Male and Female Users
| Item | Male | Female |
|---|---|---|
| Number of reviews | 6 positive reviews / 7 negative reviews | 25 positive reviews / 22 negative reviews |
| Number of users | 9 | 33 |
The number of reviews from women is four times that of men, indicating a tendency for the service to be used more by women.
While some users praise the UI, saying things like "the matching function works well" and "the footprint feature is convenient," others express dissatisfaction, saying things like "the pay is low" and "there are a lot of untrustworthy people."
Male reviews
▼It was good point
- Since screenshots cannot be taken, it's good for preventing your identity from being revealed. There are no referral fees, so it's inexpensive.
- There are women who are not registered on other apps.
▼Dissatisfaction
- The handling of last-minute cancellations and other issues is inadequate. The quality of the women is poor.
- Small number of members
Customer reviews from women (representative reviews)
▼It was good point
- The matching function works well.
- Ease of use of the app.
- The fact that it has a footprint tracking feature and that I was able to match with someone immediately.
▼Dissatisfaction
- The quality is poor.
- There are many untrustworthy people. There are many scams and frauds. Many people don't have money.
- If there are many people with little money, they will seek out adults at low prices.
- There are many problems.
Wakuwaku Mail Reviews and Reputation | Real Voices from 79 Sugar Daddy Users
| Item | Male | Female |
|---|---|---|
| Number of reviews | 14 positive reviews / 24 negative reviews | 42 positive reviews / 43 negative reviews |
| Number of users | 26 | 53 |
The "ease of matching" rating of ★3.79 is the second highest among all services, indicating a high level of satisfaction.
However, the "reliability of men" rating of ★2.19 is the second lowest, clearly illustrating a situation where "matches occur, but quality is lacking."
The overwhelming majority of complaints came from men, who said there were "too many escorts," and from women, who said the "compensation was too low."
Customer reviews from men (representative reviews)
▼It was good point
- It's inexpensive. If your goal is simply to get by, it offers good value for money.
- Easy to meet
▼Dissatisfaction
- It's full of scammers and fraudsters, and even when you do meet someone, they're always weird. It's unusable as a sugar daddy app.
- The quality of the women is very low at the bottom. Based on my experience, only 1-2% of the members are of good quality.
- Most of them are escort service providers, or semi-professionals.
Customer reviews from women (representative reviews)
▼It was good point
- Easy to use
- Large sample size
- Matching immediately
▼Dissatisfaction
- There were a lot of scams.
- Many people are unable to communicate or do not understand the purpose of the support.
- Many people who are not wealthy are looking for a serious relationship.
- The low level of civility, the no-show cancellation rate of around 10%, and the reluctance to pay compensation are all contributing factors.
- Many people want relationships that don't involve money. The allowances are too low to even discuss.
Ikukuru Reviews and Reputation | Honest Reviews from 35 Sugar Daddy Users
| Item | Male | Female |
|---|---|---|
| Number of reviews | 4 positive reviews / 7 negative reviews | 18 positive reviews / 20 negative reviews |
| Number of users | 7 | 28 |
Out of all the services, the "reliability of men" rating was the lowest at ★1.68. Many women commented that "the compensation is too low" and "there are many people with motives other than sugar dating," and the limitations of dating sites that are not specifically for sugar dating are reflected in the reviews.
Male reviews
▼It was good point
- You can meet people easily.
- Low total cost
▼Dissatisfaction
- Photo fraud, people pretending to be someone else, and unscrupulous businesses were rampant.
- It's almost always the same people. There are a lot of vendors.
Customer reviews from women (representative reviews)
▼It was good point
- There are many approaches.
- user friendly
- You can choose from many options.
▼Dissatisfaction
- There are occasionally people who will try to deceive you.
- The pay is way too low. Some people only get less than 5000 yen for the initial meeting, which is really depressing.
- The price collapse of sugar dating itself is insane.
- Many people have motives other than sugar dating.
Aoyama Platinum Reviews and Ratings | Honest Reviews from 24 Male and Female Users
| Item | Male | Female |
|---|---|---|
| Number of reviews | 9 positive reviews / 10 negative reviews | 6 positive reviews / 10 negative reviews |
| Number of users | 11 | 13 |
As a dating club, a "reliability rating of 3.08 for men" is a high level.
Women's reviews also praise the high quality of the service, with comments such as "All the daddies were kind" and "The allowances were generous."
On the other hand, its "ease of matching" rating of ★2.33 is the lowest among all services, and the low number of offers has been pointed out as a problem.
Male reviews
▼It was good point
- Excellent support
- We can definitely meet
- A designated person is in charge, making it easy to get in touch.
▼Dissatisfaction
- I had to choose a woman from only two or three blurry photos, so there was very little information available.
- The woman's image is different from reality.
- Since there are no videos or anything like that, there will be a gap between expectations and reality when you meet in person.
Female reviews
▼It was good point
- The dads were all so kind.
- The male member initially presented the terms and conditions in writing, which allowed me to proceed with the activities with peace of mind.
- The allowance was high
▼Dissatisfaction
- No match
- Few offers
- Unless you have exceptional looks or something similar, you'll quickly get lost in the crowd, so registering means almost all offers are decided right away.
The main sugar daddy service I use | Dating clubs are the top choice for both men and women.
| Ranking | Male | Female |
|---|---|---|
| 1 bit | PATOLO 58.1% | Universe Club 50.3% |
| 2 bit | Universe Club 38.3% | PATOLO 24.8% |
| 3 bit | Paters 0.7% | Paters 7.9% |
PATOLO (58.1%) was the top choice for men, and Universe Club (50.3%) was the top choice for women. For both men and women, PATOLO and Universe Club combined accounted for 75-96% of usage, indicating that while multiple services are used, dating club-type services are ultimately chosen as the primary choice.
About PATOLO
PATOLO is a luxury-oriented sugar daddy matching service operated by UNIVERSE GROUP. 6% of its male members have an annual income of 2,000 million yen or more, and it employs a strict screening system that includes interviews. It provides a safe and secure matching environment with extensive support through its affiliated agency system, confirmation of allowance amounts and relationship types in advance, and full guarantee of transportation expenses for face-to-face meetings.
PATOLO, a screening-based sugar daddy matching service.
Find a trustworthy partner. Start with free registration.
Register for free on PATOLOWhen citing or reproducing the data from this survey, please include the source "PATOLO Survey" and this page (https://patolo.jp/column/papakatsu-service-review-research-2026/Anyone can use it for free, provided they include a link to the website. You can also use the graph images as they are.
