Are you considering using Love& and finding the pricing confusing?
If you register based solely on the monthly fee, you may be surprised by the difference between that and the actual costs involved.
It's important to understand the differences between membership plans such as Gold and Platinum, the contents of paid features, and the going rates for allowances needed for initial meetings and dates.
This article lists Labuan's pricing plans for men and otherDad activity appWe will compare this with other options and summarize the realistic total cost of the activity and the points you should check before registering.
Teacher Yumiko
I'm Yumiko, 36 years old.
I've been involved in "sugar dating" for 5 years, meeting around 50 men and earning a total of approximately 900 million yen. My average monthly earnings are around 20 to 30 yen. I've had relationships with financially well-off married men, and I've even had the experience of nearly getting caught by their wives.
Labuan's price list for men

Labuan's pricing plans for men are mainly"Gold Member" and "Platinum Member"Two types are available, and you can choose the one that best suits your activity style.
While basic messaging is perfectly possible with a Gold membership, for men in their 40s and older who want to find their ideal partner more efficiently, a Platinum membership is advantageous as it offers benefits such as higher search rankings.
Teacher Yumiko
Let's check them all in a list!
*Prices current as of May 2025.
Please note that this information is subject to change without notice. Please check the official website for the latest information before using the service.
The longer the payment period, the lower the monthly burden becomes, and you can choose from 1 month, 3 months, or 12 months to suit your activity pace.
A thorough comparison of Gold and Platinum membership fees and features.

To meet women on Labuan, you must register as either a Gold or Platinum member.
The available features and monthly fees differ significantly depending on which plan you choose.
It's important to choose a plan not just based on price, but by considering what kind of activities you want to do and how much efficiency you prioritize.
Here, we compare the details of each pricing plan and its features to help you find the plan that's right for you.
Gold Membership Fees [1 Month, 3 Months, 12 Months]
Gold membership is the standard plan for using basic features in Labuan.
If paying by credit card, the price becomes cheaper the longer the contract period: 5,980 yen for a one-month plan, 4,980 yen per month for a three-month plan, and 3,980 yen per month for a twelve-month plan.
By subscribing to this plan, you will have unlimited access to view and reply to messages from women, enabling more in-depth communication.
This is ideal for those who want to start their activities while keeping costs down, or for those who want to try it out.
Joining this plan is the first step in making concrete arrangements, such as going out for a meal or a date at a hotel.
Platinum Membership Fees [1 Month, 3 Months, 12 Months]
Platinum membership is a higher-tier plan that includes all the features of Gold membership, plus additional benefits to broaden your chances of finding a match.
Payment is by credit card. The 1-month plan costs 17,800 yen, the 3-month plan costs 15,800 yen per month, and the 12-month plan costs 12,800 yen per month.
Becoming a Platinum member gives you an advantage over your rivals, as your profile will be displayed more prominently in search results for women, and you'll be able to see the number of "likes" a person has received.
Teacher Yumiko
This plan is perfect for men who want to find their ideal partner more proactively and efficiently!
Differences in available features depending on the plan
The biggest difference between Gold and Platinum membership lies in the range of features available.
Gold members can use all basic functions, such as searching for women, sending likes, and sending and receiving messages.
Teacher Yumiko
This app is ideal for those who want to start exchanging messages at a low cost, or for those who want to carefully choose someone by using the five "likes" per day.
On the other hand, Platinum members can use special features in addition to the basic functions, such as higher search ranking, checking the number of "likes" a user has received, secret mode, and concierge support.
In particular, higher search rankings directly lead to improved matching rates, and the ability to check reporting history enhances safety.
The differences between the two plans are summarized in the table below.
- Unlimited messages
- Lowest price for long-term use
- You can like up to 5 times a day.
- Report history and VIP status cannot be viewed.
- Unlimited Likes
- You can check the reporting history and the number of posts.
- VIP display and advanced search functions are available.
- The monthly fee is on the higher side.
- There are times when you have so many functions that you can't use them all.
If efficiency is your priority, choose "Platinum".
If you're active in urban areas or want to secure many matches in a short period of time, the features of Platinum membership offer a significant advantage.
Teacher Yumiko
Choose according to your budget and purpose.
Payment Methods and Points to Note (Fees and Billing Timing)
Labuan accepts four payment methods: credit card, deferred payment (Paidy), debit cash, and bank transfer.
Payment is required in advance, and you will be billed for the entire duration of the plan you selected at registration.
Also, since the plan automatically renews, if you wish to cancel, you will need to do so yourself before the expiration date.
Once the renewal date has passed, the fee for the next period will be automatically charged, so please be careful about the timing of your billing.
[Cost-effectiveness comparison] The fees of Lovean and other popular sugar daddy apps

Understanding how LoveAn's fees compare to other sugar daddy apps is important when choosing an app.
It's important to evaluate not only the monthly fee, but also factors such as the number of users, features, and security, to find a cost-effective app that suits your purpose and budget.
Here, we compare the fees of Labuan and other major sugar daddy apps, and explain the features of each to help you make the best choice.
Comparison of monthly fees for 3 popular sugar daddy dating apps.
When comparing Labuan's fees to other popular sugar daddy apps, they fall within the average price range in the industry.
| app name | 1 months | 3 months | 6 months | 12 months | Lowest monthly fee | Characteristics |
|---|---|---|---|---|---|---|
|
Love& Official Website |
5,980 JPY(TAX+) | 4,980 JPY(TAX+) | - | 3,980 JPY(TAX+) | 3,980 JPY(TAX+) | For Gold members Platinum plan: ¥17,800/month |
|
SugarDaddy Official Website |
8,000 JPY(TAX+) | 7,500 JPY(TAX+) | 7,000 JPY(TAX+) | 6,000 JPY(TAX+) | 6,000 JPY(TAX+) | Easy to understand with a fixed monthly fee. Full functionality available |
|
Paddy Official Website |
12,000 JPY(TAX+) | 9,933 JPY(TAX+) | 9,133 JPY(TAX+) | 7,066 JPY(TAX+) | 7,066 JPY(TAX+) | Web version pricing The app version is a bit expensive. |
|
PATOLO Official Website |
9,800 JPY(TAX+) | 8,800 JPY(TAX+) | 7,800 JPY(TAX+) | 6,800 JPY(TAX+) | 6,800 JPY(TAX+) | A relatively new service Simple design |
*Prices current as of May 2025.
Please note that this information is subject to change without notice. Please check the official website for the latest information before using the service.
Comparing the options in the table above, Labuan's Gold membership (starting at ¥5,980 per month) is relatively affordable.
On the other hand, the Platinum membership (starting at ¥17,800 per month) is priced similarly to, or slightly higher than, the top-tier plans offered by other apps.
Teacher Yumiko
However, Labuan also has its own unique strengths, such as its robust video call and live streaming features!
It's important to consider not only the price, but also the app's functionality, the quality of its members, and whether it suits your own activity style.
Features available to male members for free
Labuan offers a permanently free "Free Membership" plan for male members.
Below is a list of what you can and cannot do as a free member.
Even free members can use all the basic functions, such as viewing profiles and searching for members.
Furthermore, you can send a "like" to a woman you're interested in once a day.
Teacher Yumiko
For those who want to get things done efficiently at least once a day, this seems like it would be quite restrictive...!
Furthermore, the biggest limitation is the inability to exchange messages.
As a free member, you cannot communicate with women even if you are matched with them.
To actually contact women, you must register as a Gold Member (from ¥3,980/month) or Platinum Member (from ¥11,800/month).
In short, Love&'s free membership allows users to freely search for a partner, but requires payment to actually contact someone.
Teacher Yumiko
Wouldn't it be best to start by searching for a partner for free, and then consider upgrading to a paid plan depending on how serious you are about finding someone?
The national average allowance for sugar dating in Labuan

In Labuan sugar dating, in addition to the app's monthly subscription fee, there is a separate fee called "allowance" that you pay when you meet a woman.
This allowance is characterized by its variable amount, depending on the content, duration, and location of the date, as well as mutual agreement.
Having a grasp of the national market rates beforehand can help you negotiate more smoothly with women and avoid problems.
条件によって金額が変わる部分は、この記事では概観までにとどめています。踏み込んだ内訳はラブアンの条件別お手当を分解した記事We handle it here.
Here, we'll explain the typical amounts to pay for different dating situations.
[Meeting] Estimated allowance: 5,000 to 10,000 yen
The going rate nationwide for payment when meeting a woman for the first time ("face-to-face meeting") is between 5,000 and 10,000 yen.
This is meant to be a way to check each other's personalities and compatibility over tea or a light meal for about an hour, and it's primarily meant to cover transportation costs.
The initial meeting is seen as a preliminary step before a formal date, a time for getting to know each other.
Therefore, there is no need to set a high compensation fee; it is more common to use this as an opportunity to meet in person and determine whether you want to continue the relationship with that person in the future.
[Meals/Dates] Estimated allowance starts from 10,000 yen.
For dates involving meals, shopping, etc., after the initial meeting, a reasonable allowance would start from 10,000 yen.
Generally, a dinner date lasting 2-3 hours is said to cost around 10,000 to 30,000 yen.
The price will vary depending on the duration and content of the date. For example, if the date lasts for half a day, it is considered good manners to pay a higher price accordingly.
Teacher Yumiko
It is common practice for the man to pay for meals and other date expenses separately from any allowance.
Regarding the price, it's important to discuss and agree on mutually agreeable terms through messaging before meeting in person to prevent future problems.
[Adult Relationships] The going rate for compensation
In addition to meals and dates, compensation for "adult relationships" is determined by mutual agreement.
According to a survey conducted by our company (PATOLO) targeting 30 male users of Labuan (conducted in January 2025), the average amount of compensation per session was 29,000 yen.
However, this is merely an average, and the actual price will vary greatly depending on the woman's appearance, age, and relationship with the man.
Generally, this is added on top of the usual date allowance, and the total amount including the meal can range from 30,000 yen to over 100,000 yen.
Teacher Yumiko
Since this involves sensitive financial matters, it is absolutely essential that both parties reach a clear agreement before meeting.
Misunderstandings can easily escalate into serious problems, so careful communication is essential.
Three tips for keeping your Labuan travel expenses down.

There are several tips for effectively using Labuan while keeping overall costs down.
From choosing a monthly plan to utilizing additional features, a little ingenuity can significantly improve cost-effectiveness.
By using services strategically rather than haphazardly, you can more easily find your ideal match within your budget.
Here are three specific ways to wisely save money on your Labuan travel expenses.
Sign up for a long-term plan to lower your monthly payments.
The most effective way to reduce the cost of travel in Labuan is to sign up for a long-term plan.
Labuan's pricing structure is designed so that the longer the contract period (3 months, 12 months, etc.), the cheaper the monthly fee becomes compared to the 1-month plan.
For example, comparing the 1-month plan and the 12-month plan for Gold members, there is a difference of several thousand yen in the monthly payment.
Teacher Yumiko
If you're planning to take your time and carefully search for a partner, choosing a long-term plan of 12 months or more from the start can significantly reduce your total costs!
If you intend to continue participating, a long-term plan is a wise choice.
Look for irregularly held campaigns and discounts.
In addition to the regular introductory trial plan and friend referral campaign, Labuan also holds large-scale discount campaigns from time to time.
By making good use of these, you can use services at a significantly lower cost than usual.
The following is an example of a campaign in Labuan.
| Campaign name | start date | End date | Period | Message | Discount rate |
|---|---|---|---|---|---|
| First-time trial plan | Always held | Always held | All Year | Gold: 600 yen/3 days Platinum: 1,800 yen/3 days |
About 90% OFF |
| Friend Referral Campaign | Always held | Always held | All Year | One month of Gold membership is free. | 100% OFF |
| 4th anniversary campaign | 2023/4/20 | 2023/5/1 | If you extend for | Platinum content increased by 33% + Rose gift |
Effectively 33% OFF |
| New Year's lucky bags (2023) | 2023/1/1 | 2023/1/10 | If you extend for | Lucky bag for 9,800 yen Platinum 1-3 months |
34-72% OFF |
| New Year's lucky bags (2024) | 2024/1/1 | 2024/1/10 | If you extend for | Lucky bag for 11,800 yen Platinum 1-3 months + benefits |
34-72% OFF |
| New Year's lucky bags (2026) | 2026/1/1 | 2026/1/10 | If you extend for | Lucky bag for 9,800 yen Platinum 1-3 months |
Up to 76% OFF |
Most notably, they offer a "New Year's Lucky Bag" campaign every January.
The Platinum Plan, normally priced at 17,800 yen/month, can be purchased for 9,800 to 11,800 yen, achieving an incredible discount of up to 76% off. It also boasts three types of fortune slips—Great Luck, Medium Luck, and Small Luck—with no losing slips.
Additionally, to celebrate the 4th anniversary of the anniversary campaign (April 2023), a bonus was offered that increased the contract period for the Platinum Plan by 33%.
Teacher Yumiko
To take advantage of these irregular campaigns, it's important to follow their official Twitter account (@loveandjp) and regularly check their website. Since they often announce these campaigns in advance, you'll need to be quick to catch the information!
Purchase additional roses in a planned manner.
Labuan has a feature called "Rose" that allows you to make a special appeal to your partner.
There are two types of "roses": "red roses" that men send to women, and "golden roses" that women send to men. Displaying these on your profile makes you more likely to catch someone's eye than a regular "like."
Roses can be purchased from 1,000 yen for 100 stems, and the price per stem decreases the more stems you buy, so buying in bulk is more economical.
Sending roses tends to improve matching and appointment rates, but it comes at an additional cost.
The prices for roses are as follows:
| Number | Price (tax included) | Per one |
|---|---|---|
| 100 | 1,000 JPY(TAX+) | ¥10 |
| 600 | 5,000 JPY(TAX+) | About 8.3 yen |
| 1,300 Recommended | 10,000 JPY(TAX+) | About 7.7 yen |
| 6,000 | 50,000 JPY(TAX+) | About 8.3 yen |
If you've just started using LoveAn, we recommend that you first use the free "Like" function to find someone to connect with.
Furthermore, it's important to use them strategically, such as only sending roses to someone you're truly interested in.
Teacher Yumiko
Buying roses without a plan can end up costing you more than you expected, so be careful!
Clearly define your budget and objectives, and then use roses effectively.
Frequently Asked Questions about Prices in Labuan

When starting to use Labuan, you'll likely have many questions about the fees.
There are many things you'll want to clarify beforehand, such as the monthly fee structure, whether there are any additional charges, and how to choose a plan.
Here, we've picked out some of the most frequently asked questions from users regarding pricing and will provide concise answers to each.
Through these Q&A sections, you can deepen your understanding of Labuan's pricing structure and prepare to use the service with confidence.
Can I send messages even as a free member?
No, free members cannot send messages.
Free members can view female profiles and send one "like" per day, but a paid plan is required to exchange messages after matching.
Message exchange is only available to Gold members (¥3,980 to ¥5,980 per month) or Platinum members (¥11,800 to ¥17,800 per month).
Which is better, Gold membership or Platinum membership?
Please select according to your purpose of use and budget.
| Item | Gold Member | Platinum Member |
|---|---|---|
| Monthly fee (12 months) | 3,980 JPY(TAX+) | 11,800 JPY(TAX+) |
| Send Like | Twice a day | Unlimited |
| Advanced search function | ✕ | 〇 |
| Checking the reporting history | ✕ | 〇 |
| VIP mark display | ✕ | 〇 |
For beginners, those who want to keep monthly costs down, and those whose main purpose is message exchange, the Gold membership is recommended.
Furthermore, if you want to get many matches in a short period of time, want to verify the trustworthiness of potential partners, or are seriously looking for a relationship, we recommend becoming a Platinum member.
Are there any additional costs besides the monthly fee?
Yes, there is an additional charge for the "Rose" feature.
Roses are an optional feature; you can still exchange basic messages and match without purchasing them.
Is there a money-back guarantee if I don't get matched with a woman?
No, there is no money-back guarantee.
Love&'s terms of service clearly state that "no refunds will be given for inability to use this service." Refunds will not be given in the following cases either.
- If a match could not be made
- If you cancel your membership midway through the year (no prorated refunds will be given).
- If the service was unavailable
If you're unsure, it's best to try the initial trial and then, depending on how it suits you, consider subscribing to a one-month plan.
Summary: Understand the fees in Labuan and start sugar dating wisely.

The costs associated with activities in Labuan mainly consist of two elements: the monthly plan fee and the "allowance" you receive when you actually meet someone.
There are two pricing plans: Gold and Platinum. You can reduce your monthly cost by choosing a long-term plan or using credit card payment.
Teacher Yumiko
It's necessary to manage the overall budget while keeping in mind not only monthly fees but also actual activity expenses such as allowances.
By referring to the pricing structure, cost estimates, and tips for reducing costs explained in this article, you can choose a plan that suits you and proceed with your activities systematically, which will lead to satisfying results.

