Dad-katsu app [Explanation of social club business model]

[Explanation of social club business model]

In recent years, dating clubs have become a business model that is attracting attention mainly in urban areas. A dating club is a club whose members are generally high-income earners, successful business people, celebrities, etc., and provide opportunities for interaction and encounters. These clubs provide high-quality services that meet the needs of their members and create profitable business models.



First of all, the most common source of revenue for social clubs is monthly membership fees and membership fees from members. These costs vary depending on the services and conveniences provided by the club. Some social clubs also include participation fees for certain events and parties as part of their revenue.



Additionally, external revenue sources such as advertising, sponsorships and partnership agreements are important. In particular, since it is a place where high-income earners and successful people gather, luxury brands, luxury goods, and service providers aim to reach their target audience through advertisements and sponsorships in social clubs.



In addition, some social clubs provide matching services and concierge services between members, and use the fees as a source of revenue. By supporting members to meet each other, we aim to improve member satisfaction, increase repeat rates, and expand revenue.



On the other hand, running a social club costs a lot of money. Efficiently managing costs such as high-quality services for members, facility maintenance, promotions and marketing activities, and customer support is important to ensure business sustainability.



Generally speaking, dating clubs are special places where high-income earners and successful people gather, and by providing high-quality services commensurate with that, they secure stable profits. We also pursue business growth and sustainability by leveraging a variety of revenue sources, including external advertising, sponsorship, and member matching services.


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Reference document
Ministry of Health, Labor and Welfare “Act on the Regulation of Entertainment Businesses, etc. and the Appropriation of Business Operations, etc.”:>
National Police Agency “Current situation and countermeasures for entertainment businesses, etc.”: <>
Japan Love Hotel Association:>
Toyo Keizai: We asked university students about Hiroyuki's thoughts on ``modern love situations'' - the reality of falling out of love! ~:

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