Opening a social club: Differentiation from online services

Opening a social club: Differentiation from online services

Although online dating services have become popular in recent years, dating clubs still have many customers. Dating clubs can attract customers and differentiate themselves by offering unique value not found in online services.

Comparison with online dating

Dating club

• Face-to-face communication possible
• Receive support from staff
• Can be used in a safe and secure environment
• Have an extraordinary experience

Online dating

• Can be used without being restricted by place or time
• relatively low cost
• You can meet many people
• Can be used anonymously

Value unique to dating clubs

Dating clubs can provide the following values ​​that online dating does not:

• Building relationships of trust through face-to-face communication
• Matching by staff to customer needs
• Encounter in a safe and secure environment
• Extraordinary space and services

Improving customer experience

Improving the customer experience is important to increase customer satisfaction and gain repeat customers.

• Understand customer needs and provide services that meet them
• Improve staff's customer service skills
• Enhance the atmosphere and facilities of the store
• Hold events and campaigns

Summary

Dating clubs can attract customers and succeed by differentiating themselves from online services and improving the customer experience.

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Reference document
Ministry of Health, Labor and Welfare “Act on the Regulation of Entertainment Businesses, etc. and the Appropriation of Business Operations, etc.”:https://elaws.e-gov.go.jp/document?lawid=323AC0000000122>
National Police Agency “Current situation and countermeasures for entertainment businesses, etc.”: <https://www.npa.go.jp/publications/statistics/safetylife/hoan/R4.fuzoku.toukei.pdf>
Japan Love Hotel Association:
Toyo Keizai: We asked university students about Hiroyuki's thoughts on ``modern love situations'' - the reality of falling out of love! ～：https://toyokeizai.net/articles/-/54885