Starting a dating club: strategies for each target

Starting a dating club: strategies for each target

For a social club to be successful, it is important to clarify the target customer group and provide services tailored to that customer group. Here, we will explain strategies for different targets such as age group, gender, occupation, and hobbies and preferences.

Age group

• 20s to early 30s: Tailor the price range, service content, atmosphere, etc. to young people. We will carry out advertising using SNS etc.
• Late 30s to 40s: The store offers a calm atmosphere, high quality service, and a wide variety of options.
• Over 50s: Provide services for seniors. For health-conscious customers, we offer services that incorporate healthy eating and exercise.

Sex

• male: Provide services tailored to women's needs. Hire more female staff.
• woman: Provide services tailored to men's needs. Hire more male staff.

Occupation

• company employee: Set locations, times, and prices that are easy to use on your way home from work.
• Freelance: We provide services that are easy to use during your free time.
• executive: We provide high-class stores and high-quality services.

hobbies and preferences

• Sports: The company provides services for sports enthusiasts, such as watching sports and hosting sporting events.
• music: The company provides services for customers who love music, such as hosting live music and music events.
• trip: We provide travel planning and on-the-go support services for customers who love to travel.

Key points for strategies by target

• Thoroughly analyze the needs of your target customer base
• Provide service content, pricing, store atmosphere, etc. tailored to customer base.
• Conduct effective advertising to your customer base

Summary

The targets of dating clubs can be categorized by various factors such as age group, gender, occupation, hobbies and preferences. By clarifying your target customer base and providing services tailored to that customer base, you can increase customer satisfaction and increase profits.

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Reference document
Ministry of Health, Labor and Welfare “Act on the Regulation of Entertainment Businesses, etc. and the Appropriation of Business Operations, etc.”:https://elaws.e-gov.go.jp/document?lawid=323AC0000000122>
National Police Agency “Current situation and countermeasures for entertainment businesses, etc.”: <https://www.npa.go.jp/publications/statistics/safetylife/hoan/R4.fuzoku.toukei.pdf>
Japan Love Hotel Association:https://jalh.or.jp/>
Toyo Keizai: We asked university students about Hiroyuki's thoughts on ``modern love situations'' - the reality of falling out of love! ～：https://toyokeizai.net/articles/-/54885

Person who wrote this article

Oda Haruki

Hello! My name is Odaharuki.